Jenn Schwamb

I lead brand identity and creative strategy for Members 1st, managing a team of writers, designers, and multimedia specialists to deliver a consistent, compelling brand across all channels. I guide projects from concept to completion, ensuring creative quality, alignment with business goals, and on‑time execution. I collaborate closely with Marketing to shape strategy, review creative work, and support key initiatives with hands‑on contributions. As a brand guardian, I educate and influence internal teams to strengthen brand understanding and consistency across the organization.

Promoted to oversee digital strategies across Asbury Communities, one of the nation’s 20 largest not-for-profit system of continuing care retirement communities, I led initiatives that elevated Asbury’s visibility and engagement across multiple platforms. --Spearheaded social media growth, increasing LinkedIn following by over 40%, Instagram by 60%, and Facebook by 10%. --Launched and managed Asbury’s first TikTok account, achieving a viral video with over 2 million views and strengthening the brand’s online presence. --Designed and executed Asbury’s first formal reputation management strategy, increasing reviews by 135% and improving star ratings by 23% across all locations. --Directed the integration of web forms and email automation workflows, connecting Asbury’s website with WelcomeHome (Sales CRM) and ActiveDemand (automation platform). --Partnered with internal business lines to align digital strategies with organizational goals, including website landing pages, social media campaigns, and video content creation. --Managed vendor relationships and ensured all digital assets adhered to brand standards, enhancing consistency across the organization.

Led communication efforts for The Asbury Foundation, crafting messages that engaged donors and strengthened relationships. --Directed successful annual appeal campaigns, increasing donor engagement and contributions. --Oversaw fundraiser events that boosted visibility and built lasting donor relationships. --Collaborated with leadership to create messaging strategies aligned with organizational goals. --Managed donor recognition programs, ensuring meaningful acknowledgment for supporters.

Promoted to lead annual giving initiatives that supported The Asbury Foundation’s mission while continuing to over see Asbury Foundation communications. --Launched email marketing and EFT programs, modernizing donor outreach. --Directed the annual Caring Classic Golf Tournament, achieving an average of $145,000 in annual donations. --Developed donor-centric messaging and promotional strategies to enhance engagement and attendance.

Promoted from Gift & Data Processing Assistant to take on expanded responsibilities in communications while continuing to manage donor data and administrative tasks. --Developed and executed a five-year communication plan to enhance outreach and donor engagement. --Produced compelling content for newsletters, donor communications, and promotional materials, ensuring alignment with organizational goals. --Managed donor data processing and maintained accurate records in the organization’s CRM system. --Supported fundraising campaigns and events, contributing to a measurable increase in donor participation. --Played a key role in preparing personalized donor outreach and managing mailing lists for large-scale campaigns.

Provided critical support for The Asbury Foundation’s fundraising efforts by ensuring accurate data management and insightful reporting. --Processed gifts and transactions across all Asbury communities, managing 90+ specific-purpose funds with precision and attention to detail. --Analyzed donor data and prepared comprehensive reports on donations, wealth screening, annual appeals, and events to support strategic decision-making. --Played a key role in maintaining the integrity of donor records and ensuring seamless gift tracking and acknowledgment.

Planned conferences, prepared corporate and government briefings, analyzed marketing costs, and oversaw print/website design in support of CEO; Managed operations for statewide crisis pregnancy hotline and initial counseling of women facing unplanned pregnancies; Analyzed impact on organization of sociological studies related to pregnancy, parenting, and adolescent behavior.

Minors: Urban Studies, Multicultural Families