jenine de klerk

jenine de klerk

senior internal digital and direct marketing manager

About

I head up the Internal Digital and Direct Marketing team for Standard Bank. This global role sees me looking after all digital communication environments for over 54'000 staff across the globe. My passion for driving the digitalisation of the organisation is evident in every project I undertake. Placing the users at the centre of all design and development work is what makes me tick. My years of experience in delivering digital marketing media campaigns and building web portals have given me a unique understanding of what drives users. I am able to utilise that knowledge in my work for the internal side of the bank. As a SAFe Agilist, my approach to delivering work is founded in the belief that continuous release of value is the right method for big businesses. I was blown away with my recognision as one of 32 of the most influential women in digital marketing in South Africa in 2016. #imustbedoingsomethingright 😁 Article below if you want to read more about it.

Country

south africa

City

johannesburg

Industry

banking

Skill

marketing strategy, marketing communications, marketing management, account management, advertising, new business development, e commerce, business strategy, digital marketing, marketing, sales, strategic planning, crm, seo, sales management, project management, business development, management, digital strategy, digital media, analysis, social media marketing, leadership, business planning, strategy, training, project planning, online advertising, online marketing, email marketing, integrated marketing, direct marketing, ppc, analytics, market analysis, mobile marketing, web analytics, brand management, google analytics, customer relationship management, search engine optimization

Experience

standard bank group

digital and direct marketing manager - group brand, sponsorship and corporate functions

standard bank group

2016-6 - 2017-4 · 11 mos
standard bank group

senior internal digital and direct marketing manager

standard bank group

2017-5 - Present · 9 yrs 5 mos

Empowering the almost 55'000 employees of Standard Bank Group across the globe, to connect with each other and the organization. I build collaboration and communication capability, such as the Employee Portal (intranet) and others.

yethu bakery

retail operations and finance manager

yethu bakery

2004-10 - 2006-4 · 1 yr 7 mos
ntc communications south africa

senior finance and administrator coordinator

ntc communications south africa

2003-10 - 2004-9 · 1 yr

* Debtors Control and Account Management * Client Liaison * Invoicing and Crediting to Reconciliations * Client Statements * Client Payment Processing and Reports * Retention Processing and Reports * Debt Collecting * Purchase Order Reconciliations * Client Balance Reconciliations per Branch * Interest Reconciliations * Account Ageing Reconciliations * Company Credit Card Control and Reconciliations * Quotations for all Branches * All Travel Arrangements (National and International) * Branches: Johannesburg, Cape Town, Durban and Mozambique * Clients: Cell C, Siemens Telecommunications, Medtel and Biz Africa.

ecs training and recruitment

finance and administrator manager and business facilitator: finance and training

ecs training and recruitment

2002-1 - 2003-9 · 1 yr 9 mos
branson financial services

qualified life assurance consultant and financial advisor

branson financial services

2001-7 - 2001-12 · 6 mos
leisure options dream vacations

sales executive and financial manager

leisure options dream vacations

2000-4 - 2001-6 · 1 yr 3 mos
automobile association of south africa

digital marketing manager

automobile association of south africa

2008-7 - 2010-7 · 2 yrs 1 mo
automobile association of south africa

assistant product manager: aa membership

automobile association of south africa

2007-5 - 2008-6 · 1 yr 2 mos

* Manage products and services * Development and execution of retention programme * Usage of the marketing mix and channels to increase profitability * Product Development: research, enhancement, design, pricing strategies * Portfolio management: monitor retention, new business and profitability * Budget forecasting * Reporting * Business rule management * Service provider management * Terms and conditions maintenance * Enhancement of products * Utilisation of data to review and analyse product related campaigns and activities * Analyse and collate information on segments, usage and performance for marketing purposes * Relationship management of internal product owners and channels to market * Continuous optimisation of channels and reducing barriers to entry * Administer strategic alliance relationships with service providers * Communication and project planning * Industry and market research: locally and internationally * Strategic marketing planning * New product development and implementation * Customer Care.

standard bank group

digital marketing and web manager

standard bank group

2010-8 - 2013-10 · 3 yrs 3 mos
automobile association of south africa

business development executive

automobile association of south africa

2006-5 - 2007-5 · 1 yr 1 mo

* Direct marketing of campaigns and group schemes to corporate clients * Marketing through mail, print and electronic media * Communication and project planning * Portfolio and account management including retention and acquisition * Event, shows, exhibition and open-day co-ordination * Developing of customized proposals for corporate clients * Presenting proposals at board level * Status and sales reporting * Market research of the industry * locally and internationally * Strategic marketing planning * New product development and implementation * Customer Care and general administration management.

standard bank group

portfolio head: digital and direct marketing, personal and business banking, global

standard bank group

2013-11 - 2016-5 · 2 yrs 7 mos

To help build online sales capability for the bank as part of a cross-funational specialist team in support of the Personal and Business Banking SA digital banking goals, by providing digital and direct marketing expertise to the eCommerce strategy through ownership of the traffic building process including digital marketing, search engine marketing, social media, search engine optimisation and direct marketing, guidance and input ensuring capability builds are in line with the bank's corporate identity into the engagement process including the user experience journey, traffic streamlining, visual design, content writing, content management and technical front- and back-end design and development as well as traffic, channel and conversion analytics.

Education

hs warmbad

hs warmbad

mathematics

1992-1 - 1996-1 · 4 yrs 1 mo
university of south africa school of business leadership

university of south africa school of business leadership

management

2007-1 - 2008-1 · 1 yr 1 mo
university of pretoria/universiteit van pretoria

university of pretoria/universiteit van pretoria

business management

1998-1 - 1999-1 · 1 yr 1 mo

Activities and Societies: University First Years’ Student Union; University Student Culture Board Member; Resident Projects and Culture Project Manager; Resident Public Relations Consultant

st.patricks college

st.patricks college

1997-1 - 1997-1 · 1 mo

Applied Mathematics; Visual Arts and Media*; Religious Studies* (* Distinction) Non-examination subjects: Speech and Drama; Catering

jenine de klerk's Contact Information

Email

******@***.com

Phone

(**) *** ****

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