Jenifer Jaber

Regional Manager – West | Lyre’s Non-Alcoholic Spirits | Beverage & CPG @ Lyre's Spirit Co

About

Regional Sales Director and Beverage Sales Leader with 15+ years of experience driving growth across wine, spirits, non-alcoholic beverages, and CPG. I specialize in regional and national account management, distributor partnerships, and launching brands into competitive markets. I’ve built portfolios from luxury icons to premium challengers, delivering market expansion, account wins, and sustained revenue growth. Select Highlights: ⭐ At East Imperial, grew sales from 8,500 to 16,000 cases in one year. Launched a premium Paloma program that tripled grapefruit soda sales and secured prestige placements in Soho House, The Peninsula Beverly Hills, and Proper Hotels. ⭐ Elevated East Imperial as the official mixer sponsor for Bar Convent Brooklyn, Tales of the Cocktail, San Diego Bartenders Weekend, and Arizona Cocktail Week — partnering with suppliers including Rémy Cointreau, Bacardi, and Casa Lumbre. ⭐ At Rémy Cointreau, managed a $10M+ luxury portfolio, expanding sales beyond 50K cases annually and transforming regional chains into flagship accounts at Brigantine, SDCM, OMG Group, and Urban Kitchen Group. ⭐ Coached and led a 4-person Key Account team, building a high-performing sales group that consistently exceeded revenue and penetration targets. What sets me apart: I combine strategic vision with execution — not just designing the plan, but ensuring products get sold, placed, and moving. 📩 Contact: jaberjenifer@gmail.com

Country

United States

City

San Diego

Industry

Food & Beverages

Skill

Brand Development Strategy, Key Account Acquisition & Retention, Territory Management, Strategic Planning, Sales & Business Development, Key Account Management,, English, Analytical Skills, Business Acumen, Communication, Microsoft Excel, Business Reviews, VIP, Key Performance Indicators, Relationship Building, Customer Satisfaction, Customer Analysis, Sales & Marketing, Customer Loyalty, Brand Strategy, Project Management

Experience

Regional Manager – West | Lyre’s Non-Alcoholic Spirits | Beverage & CPG

Lyre's Spirit Co

2025-11 - Present · 11 mos

United States

Regional Sales Director - West (CA & AZ)

East Imperial - Premium Tonic Waters & Mixers

2022-5 - 2025-12 · 3 yrs 8 mos

United States

Regional Director, West (CA & AZ) East Imperial Beverages | 2022 – Present Scaled a premium challenger brand across California & Arizona, driving rapid case growth and prestige account wins. Select Highlights: ⭐ Grew sales from 8,500 to 16,000 cases in one year through distributor partnerships and key account expansion. ⭐ Launched a premium Paloma program that nearly tripled grapefruit soda sales (880 → 2,600 cases). ⭐ Secured placements in prestige accounts including Soho House, The Peninsula Beverly Hills, Proper Hotels, Ace Hotels, and The Lodge at Torrey Pines. ⭐ Expanded chain distribution with Barons Market, Jensen’s Fine Foods, K&L Wine Merchants, and Hi-Times Wine Cellars. ⭐ Elevated East Imperial as the official mixer sponsor at San Diego Bartenders Weekend, Arizona Cocktail Week, Bar Convent Brooklyn, and Tales of the Cocktail, partnering with Rémy Cointreau, Bacardi, Proximo, Hotaling, Mr Black, and Casa Lumbre.

Market Manager - Southern CA / Region Sales Leader

Rémy Cointreau

2006-10 - 2022-3 · 15 yrs 6 mos

Rémy Cointreau USA | 2006 – 2022 Led a $10M+ luxury portfolio and distributor partnerships across Southern California. Select Highlights: ⭐ Managed luxury brands including Rémy Martin Cognac, Cointreau, Mount Gay Rum, LOUIS XIII, The Botanist Gin, Westland Whiskey, Bruichladdich Scotch, and Telmont Champagne. ⭐ Surpassed revenue targets, expanding sales to 50K+ cases annually. ⭐ Converted chains into flagship Rémy accounts, displacing competitors and securing placements at Brigantine, SDCM, OMG Group, and Urban Kitchen Group. ⭐ Coached and managed four Key Account Representatives, driving consistent sales growth. ⭐ Activated high-profile sponsorships and tastings, including San Diego’s Old Town Cinco de Mayo festival and USBG events.