Jenender Anand

President and CMO of Erisha E Mobility and CMO for Rana Group

-Pioneered the launch of India’s first EV bike, delivering three market-leading models. -Built and operationalized a fully localized value chain, setting industry benchmarks. -Amplified company valuation by 10x in under a year through bold strategic initiatives.

(Business Size: 2000 Crores| Growth Rate: 18% CAGR) As an Executive Director in my present role, I am Involved in conceptualizing strategic marketing planning and ensuring an appropriate structure, systems, competencies, and values are developed to meet and exceed the goals of the Marketing plan. Spearheading HR, supply chain & operations which involved all three segments – OE, After-Market & Exports (B2B & B2C). Efficiently establishing coordination with 2 Manufacturing units for raw material planning, line balancing, manufacturing coordination, supplies of goods, and involved in the development of new product marketing plans for product introductions. Created report on marketing and strategic group activities for the board Moreover, formulating plans, new strategies, and coordinating for proper implementation & enhancement of marketing programs. Spearheading ATL, BTL, Digital marketing, Website development, new launches, loyalty programs, increasing market share, etc. Promoting and prospecting new promotional strategies, long-term planning, plant operations, HR & IT. Developing budgets as per growth plan envisaged an organization’s requirement, devising marketing programs, Research, Market share enhancement programs – Interaction with consumer & Channel Partners. Staying updated on new technologies and creating training modules, ensuring employees are abreast with the latest know-how and changing requirements of customers Highlights: • Dealing with 42 OEM’s across all sectors – HCV, LCV, SCV, Passenger, 2W, 3W, Tractor • After Market - Distributors are 1500+ with a dealer base of ~70,000 • Exports – Dealing with OE exports along with after-market Exports in 40 Countries

Goodyear India Ltd, Delhi |Sept 13” till Dec 2015| Sales & Marketing Head India Handling a turnover of 1000 Crores As a Sales & Marketing Head, I introduced the 4S channel in India and launched the PAN India network of distributors within 1 year of start-up. Received OEM approvals to initiate the business in their network & got the royalty agreement signed. Merit of attaining ~50% share of business in 4S channel (A unique achievement for Goodyear) along with AOP for both years Developed budgets as per growth plan envisaged on organization’s requirement, devising marketing programs, development of sales team. Gained knowledge of entire country geography with a key focus on network expansion and implemented (India specific) line of business (LoB) strategies. Developing a playbook for long term planning – Next 5 years

October 1997 - September 2013: ExxonMobil Lubricants, Delhi / Turnover of 600 Crores INR Growth Path: October 1997 - March 2002 | Area Manager / Team Leader April 2002 - December 2004 | Areas Manager North January 2005 - November 2007 | Distributor Business Consultant January 2008 - October 2009 | National Manager Sales October 2009 - September 2013 | National Manager Automotive Lubricants (Handling Entire India for Automotive Business -OEM and aftermarket sales) Key Achievements • Launched ExxonMobil Operations in India • Played a major role in growing revenue at a CAGR of 27% and in-country earnings at a CAGR of 24%. • Launched ExxonMobil Lubricants in India including devising end to end strategy for its launch and growth • Demonstrated excellence in growing synthetic lubricants sales (4x price of non-synthetics) by 8x, Established long-term relationships with leading automotive OEMs, with focus on synthetics with Maruti Suzuki, Tata Motors, Suzuki Power Train, GM, Volvo, Audi, Mercedes Benz, Porsche, BMW, Ford, and Nissan • Coordinated with a large network of ~ 50 Distributors and ~10,000 dealers • Efficaciously coordinated with Zone (AP office) to develop new products, launch new initiatives, plan for long term strategic growth • Handling both B2B and B2C for the entire country (OEM + After Market)

I have been involved in spearheading numerous business developments, new launches, market expansion and channel network development initiatives during the illustrious career span. I have also been actively involved in Preparing Integrated Marketing Business Plans for next 5 Years for India which involved P and L, Strategy Making and Implementation , resources deployment plan, Costings, GM’S, Market Share and MIS.Main focus had been achieving bottom line and gaining desired market share 1. Knowledge of entire country geography with key focus on network expansion 2. OEM , after market business & vehicle dealership channel 3. Developing and implementing (India specific) line of business (LoB) strategies. 4. In-country PNL responsibility for Passenger Vehicle and Commercial Vehicle lubricants LoB 5. Complete ownership of bottom line of the business(profit) 6. Gross profit ~ 28% 7. Responsible for designing & implementing strategic business plan for next 5 years 8. Overall responsibility of developing marketing programs to support profitable growth 9. Leading a large team (force) to deliver revenue, gross margin, earnings, and allied growth objectives, product line, marketing offer – credit management. 10. Grew synthetic lubricants sales (4 times price of non-synthetics) by 8 times, Established long-term relationships with leading automotive OEMs, with focus on synthetics with Maruti Suzuki, Tata Motors, Suzuki Power Train, Audi, Mercedes Benz, Porsche, Ford and Nissan, Skoda & Hyundai 11. A large network of ~ 50 Distributors & ~2,000 workshops (FCD)

As Territory Manager 1. Led a team of 2 Sales Executives; managed the complete operations of Lubricants business (sales, collections, inventory planning, logistics & profitability) in Delhi & NCR. 2. Expanded the dealer network from 5 to more than 80 in NCR area. 3. Generated sales worth Rs 6 Crores with volume amounting to 1200 KL p.a.

1. Handled a wide range of functions viz, Dealer Management (Sales & Collection), Product Management and Brand Promotion in the assigned territories. 2. Distinction of setting up a new office in Ludhiana with a staff of 9 people & business turnover of Rs 30 Crores with major focus on farm & commercial vehicle products 3. Pivotal in establishing dealer network in unrepresented areas of Punjab & Rajasthan