Jennifer Cohan

Chief Brand Officer at Kylie Cosmetics | Kardashian Jenner Brands

About

Contact: jen@jencohan.com Jennifer Cohan is a powerhouse in digital brand building, with two decades of experience leading groundbreaking strategy across beauty, entertainment, and ecommerce. As Chief Brand Officer of Kylie Cosmetics, and as the brand's first hire back in 2015, she has played an essential role in bringing Kylie Jenner’s vision to life and has shaped one of the most iconic and culturally influential beauty brands of the modern era. Jennifer currently leads the brand’s global creative, marketing, and brand strategy with a rare blend of instinct and precision, ensuring every campaign, experience, and moment aligns with Kylie’s DNA and resonates with global audiences. Jennifer has been instrumental in the launch and growth of multiple Kardashian Jenner brands, helping to define what modern celebrity-led brand building looks like. She played a central role in launching the family’s earliest digital platforms, and was among the first in the industry to harness social media as a commerce engine, building massive followings, launching channels from scratch, and turning engagement into revenue long before it became the norm. Her career began with the Kardashian family in 2008, when she launched and scaled the award-winning KimKardashian.com into the most-trafficked celebrity site in the world, cementing her as one of the earliest pioneers in celebrity digital media. She went on to build and lead digital platforms for Kylie and Kendall Jenner and Britney Spears, helping shape the foundation of modern celebrity branding. Jennifer was the first team member brought on to launch Kylie Cosmetics in 2015, and over the following decade, she helped build the brand from the ground up, and from 2015 to 2021, she led digital strategy during its explosive rise into one of the fastest-growing and highest-revenue beauty companies in history. Working directly with Kris and Kylie Jenner, her efforts translated social heat into global sales, audience obsession into lasting loyalty, and launches into cultural milestones. Prior to her current role, Jennifer served as Chief Digital Officer for Kardashian Jenner Communications, managing digital operations across all Kardashian and Jenner brand ventures. Known for her instinct for what drives culture and conversion, she has redefined how celebrity-led brands connect, scale, and endure in a digital-first world. Jennifer holds a B.A. in Public Relations from the University of Southern California’s Annenberg School, graduating Magna Cum Laude.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Cosmetics

Skill

Social Media, Instagram, Content Strategy, Writing, News Writing, Ghostwriting, Social Media Strategist, Twitter, Facebook Fan Page Creation, Photoshop, Tumblr, Pinterest, Online Contests, Programming, Troubleshooting, Digital Marketing, Public Relations, Blogging Software, Social Networking, Entertainment

Experience

Chief Brand Officer

Kylie Cosmetics, Kardashian Jenner Brands

2020-3 - Present · 6 yrs 7 mos

Calabasas, California, United States

Chief Digital Officer

Kylie Cosmetics, Kylie Skin | Kardashian Jenner

2015-11 - Present · 10 yrs 11 mos

Los Angeles, CA

Jennifer currently serves as Chief Digital Officer for Kardashian Jenner Communications. A London native with over a decade of experience in digital strategy, ecommerce, business and marketing, Jennifer is responsible for managing the online businesses and overseeing day-to-day operations for the Kardashian and Jenner brands, including Kylie Cosmetics and Kylie Skin. Jennifer began her career at SpinMedia as Director of Celebrity PR, creating and programming all content for online properties for the world's most famous and influential celebrities, including Kim Kardashian West, Kylie Jenner, Kendall Jenner and Britney Spears. In the four years that Jennifer oversaw the operation of Kim Kardashian West’s website and digital business, the platform received millions of daily page views, making it the most-trafficked celebrity blog in the world, and making Jennifer one of the first digital media marketers in the world to leverage celebrity social media to drive traffic and revenue at such a large scale. Also while at SpinMedia, Jennifer developed a unique social media strategy for entertainment news site Celebuzz.com and its coinciding social properties, resulting in an over 1000% increase in following, engagement, and referrals in less than one year. Following SpinMedia, Jennifer served as Director of Digital at fashion supplier Jupi Corporation, where she ran global digital marketing strategies for the Kardashian Kollection, the Kardashian sisters’ fashion brand, working with retail teams in the USA, Australia, Canada, UAE, Mexico, UK, and Europe. Jennifer graduated with Magna Cum Laude honors with a Bachelor of Arts in Public Relations from the University of Southern California’s Annenberg School for Communication and Journalism. An avid movie goer and crime documentary enthusiast, she lives with her cinematographer husband, Derrick, and daughter, Fifer Blue, in Sherman Oaks, CA.

Director of Digital

Kardashian Kollection

2013-3 - 2015-11 · 2 yrs 9 mos

Los Angeles

Oversee all digital PR and marketing strategies and campaigns across all retailers for Jupi brands worldwide including USA, Australia, Canada, UAE, Mexico, UK and Europe. Create, program and manage all content across online environments for global Jupi brands and high profile clients, including Kardashian Kollection, Kardashian Kids and Men’s Fit and distribute to worldwide audience of over 180 million users. Work closely with talent to successfully implement digital PR activations. Analyze and monitor online trends in fashion public relations and social media and integrate these into job strategy and execution, all with the company’s and the brand’s goals in mind. Manage creative development of new online locations for Jupi brands and develop and maintain newsletter services for outreach to consumers and media. Manage advertising budget and creation of assets and advertising campaigns across all social networks.

Senior Director of Digital, Celebrity, KimKardashian.com

KimKardashian.com SpinMedia Group, Inc.

2008-10 - 2013-3 · 4 yrs 6 mos

Hollywood, CA

Created and programmed all content for online properties and social media outlets for some of the world's most famous and influential celebrities, including Kim Kardashian, Kourtney Kardashian, Kris Jenner, Kylie Jenner, Kendall Jenner and Britney Spears. Developed a unique social media strategy for Celebuzz.com and it's coinciding social properties to increase following, engagement and referrals to Celebuzz.com by 1,000% in the span of one year. Managed relationships with product regarding rollout and maintenance of talent sites. Worked with Sales and Branded Entertainment on creation and implementation of talent-related campaigns. Distributed talent content to all mainstream media outlets and achieved placement in top entertainment outlets (People.com, ET, Insider, UsMagazine.com, Huffington Post etc.) Trained and co-managed a small team of producers and helped them develop strong, trusting relationships with talent clients and their teams as well as train them on Google Analytics, Wordpress, social media programming.

Executive Producer, BritneySpears.com

SpinMedia Group, Inc.

2008-9 - 2009-9 · 1 yr 1 mo

Launched BritneySpears.com, the official website of singer Britney Spears. Oversaw creation and publishing of all content. Worked closely with Spears' management to coordinate timely, newsworthy content. Community management across dot com property.