Jen Campbell, MBA

I’m responsible for guiding the Banana Boat brand in a way that strengthens relevance, clarity, and long-term growth. My work spans overall brand direction, strategic planning, consumer communication, and portfolio leadership, with full P&L responsibility for one of Edgewell’s largest businesses. I lead and develop an outstanding team of ABMs and partner closely with cross-functional leaders across sales, integrated communications, demand planning, insights, R&D, supply chain, and our agency partners. My focus is on bringing teams together, creating alignment, and ensuring we’re all moving toward a unified vision of where the brand needs to go. At the highest level, my role is about elevating the brand, sharpening how we show up in the market, and positioning Banana Boat for sustained success in an evolving category.

Led Brand Transformation and Strategic Growth for Playtex Sport. Oversaw a comprehensive repositioning initiative to revitalize brand relevance and drive growth in a competitive category. Focused on aligning the brand with active lifestyle values and expanding reach among high-potential consumer segments across key regions. Key accomplishments included: • Forged an exclusive partnership within the sports and lifestyle space to elevate brand visibility and deepen engagement with active audiences. • oversaw the development of a new social media approach emphasizing empowerment and authenticity, supported by influential partnerships with athletes and content creators. • Collaborated with PR team to secure high-impact earned media coverage, including a national feature in People and immersive editorial experiences to showcase product benefits and brand purpose. • Delivered strong media performance with investment efficiency and increased cultural presence. • Achieved a sharp turnaround in business performance—driving significant household penetration gains and growing faster than the overall category • Reached a 2-year high in market share across dollars, units, and equivalents, rising to the #2 position within the segment. • 2025 Finalist for Endcaps Beauty Target PDP Awards recognizing best-in-class digital merchandising and PDP activations

Part of the US Sales Strategy Team that supports the Femcare Business Unit - Responsible for development of selling strategies and storylines for the US Field Sales Team and Marketing Team supporting all customers and channels.

Responsible for leading the Walmart Category Development Team for the following categories: Shave, Suncare, Feminine Care, Infant Feeding, Pet Care, and Antibacterial Hand Wipes/Travel Trial.

Led a team of 4 supporting the Mass/Club Businesses. Team consisted of Sales/Category Analytics, Shopper Marketing, Account Management and Vendor Managed Pricing (DSD). The Vintrepreneurs of TWE have a passion for wine and an entrepreneurial approach. With over 11,000 hectares of vineyards, 20 wineries, 54 wine brands and 4,000 global employees, TWE brings together some of the most popular and collected wines from Australia, California, France, Italy and New Zealand. Our treasured brands include Beringer, Be, Penfolds, Lindeman’s, Wolf Blass, Rosemount, Matua Valley, Wynns Coonawarra Estate and Castello di Gabbiano.

Managed the shopper marketing/in store executions for the entire OTC Porfolio, a $250 Million business selling to Wal-Mart's Dept 40 Over the Counter (OTC) Merchants and Marketers. Shopper Marketing I Shopper Insights I Sales I Sales Analytics I Walmart and Sams Accounts

Managed businesses across Analgesic, GI, Skincare and Cough Cold Categories for NCH at Walmart. Successfully integrated the Bristol Myers Squibb (Excedrin) Portfolio into NCH business at Walmart. Coordinate and Managed the Launch of Prevacid(r)24HR at Walmart.

Acted as a Category Advisor for Walmart on the Baby Care/Feeding Category (Pacifiers, Bottles, Cups, etc). Provided Modular Plans, Analytics, Weekly/Monthly/Yearly Reporting for Walmart, Consumer and Shopper Insights, Promotional Planning, etc.

Managed Weekly/Monthly/Yearly Reporting for the Walmart Team and Corporate Marketing/Sales Contacts. Managed analytic reporting that was incorporated into New Item Presentations, Category Reviews, Internal Planning Meetings, etc. Also managed weekly updates to New Item Trackers and Promotional Sell Through Reports. Created Promotional Store Specific Orders for Walmart Promotions.

Managed Walmart Account (Apparel Departments 26, 33, 34, and 35)

Spring/Summer 2026 EMBA Mentor Spring 2023 Professional Development Committee Summer 2023 Global Immersion - Japan Fall 2023 - Innovation Mentor for Undergraduate Students