Jen Anie

Brand Designer @ TheFlowOps

About

Senior Visual Designer with proven expertise in building high-converting design systems for B2B and DTC brands across the U.S., Europe, and Asia. I specialize in brand identity, packaging, and digital content for beauty, wellness, lifestyle, and e-commerce sectors, leveraging modern workflows in Adobe Creative Suite, Figma, and AI-powered tools. My approach combines strategic storytelling with precise design execution, transforming brand positioning into visuals that elevate perception, improve consistency, and drive engagement across channels. I excel in fully remote, fast-paced environments where autonomy, clarity, and creative curiosity fuel impactful outcomes. ⸻ Key Achievements • Drove up to $250K per quarter in additional sales through strategic packaging and unboxing design. • Reduced seasonal costs and production inefficiencies through optimized packaging systems. • Elevated brand perception in competitive online and retail categories through identity and packaging design. • Delivered luxury branding and packaging solutions for high-end food and lifestyle products. • Built immersive retail branding and signage systems that enhanced customer experience. • Developed scalable editorial-inspired packaging kits for e-commerce and Amazon-focused brands.

Country

Malaysia

City

Kuala Lumpur

Industry

Design

Skill

Figma, Artificial Intelligence (AI), Design Management, Customer Experience Design, Typography, Design Studio, Creative Design, Graphics, Graphic Design, Design Strategy, Visual Design, Conceptual Design, Digital Marketing, Creative Strategy, Art Direction, Figma (Software), Advertising, Adobe Design Programs, Creative Conception, Adobe InDesign

Experience

Brand Designer

TheFlowOps

2025-10 - Present · 1 yr

Singapore

Senior Creative Designer

Studio Hasti

2023-4 - Present · 3 yrs 6 mos

Key Achievements • Boosted revenue up to $250K per quarter through strategic packaging and unboxing design. • Reduced content bottlenecks by developing modular asset libraries. Elevated brand perception in competitive online and retail categories. Spearheaded creative direction for Amazon-based DTC brands, crafting conversion-focused design systems. Developed visual identities and packaging for lifestyle, beauty, and wellness brands, ensuring market differentiation and audience resonance. Collaborated with marketing teams to align brand aesthetics with performance-driven goals, increasing product visibility and sales. Oversaw photo direction, digital content creation, and brand storytelling across multiple touchpoints. Implemented UX strategies integrated into brand systems, including customer journey mapping, user personas, and experience design. Managed multiple high-profile projects under tight deadlines, maintaining exceptional quality and creative integrity. Designed and optimized Amazon Premium A+ Content and high-performing Amazon Listing Images, enhancing product visibility with premium storytelling, visuals, and AI-powered workflows. Mentored junior designers and coordinated with external vendors, fostering collaboration and elevating overall creative output.

Founder

2020-2 - 2023-3 · 3 yrs 2 mos

• Founded and led a boutique design studio recognized for its innovative branding and packaging solutions. • Engineered bespoke visual identities and scalable design systems for lifestyle and wellness brands. • Delivered high-impact, tailored design solutions for small and medium-sized businesses, combining strategic insight with creative excellence. • Managed client relationships, project timelines, and seamless execution, ensuring outstanding results on time and within budget. • Cultivated a distinctive, modern design language that fused contemporary aesthetics with strategic storytelling. • Oversaw multiple high-profile projects under tight deadlines while maintaining exceptional quality and creative integrity across all deliverables.