Jelena Vukčević

Jelena V. started 2014 organizing events for a Zurich-based student entrepreneur club in Switzerland, the ETH Entrepreneur Club, as the VP of marketing and growing the community of student entrepreneurs. Shortly after joining the entrepreneur club, she and her team organized the Fuck Up Nights. Based on the premise that anything is possible, the event was mentioned in several newspapers across Switzerland. As a result of the event’s success, it has been modeled after by different entrepreneurial organizations across Switzerland. In 2018, Jelena co-founded together the Swiss chapter of Women Techmakers with three other driven women. Women Techmakers is a global initiative from Google for women in tech. Just a few months after the launch, Jelena organized, together with her co-founders, the biggest hackathon for women only. Like previous events, Jelena led the way on, and this too was featured in the local newspaper of Zurich. Later in 2018, she was diagnosed with osteoporosis. After trying different things, she transitioned to a plant-based diet to manage several health conditions and experienced the healing power firsthand. Seeing the benefits of that diet on her health and planet, she started exploring lifestyle vegan products. She struggled to find something easy in this space. That was the opportunity for her to create a community for ladies in the vegan industry. After successfully building communities in different niches, Jelena founded her current community of vegan businesswomen in September 2021. The mission of the Vegan Boss Ladies community is to support, guide, and mentor vegan women to grow their businesses by organizing expert talks, community meetups, pitch workshops, and much more.