Jelena Bursac

Led strategy and execution of integrated multi-channel marketing campaigns focused on lead generation, brand visibility, and revenue growth. • Increased lead generation by ~25% through campaigns across 3+ channels • Used data-driven insights and competitive analysis to support revenue growth of up to ~15% • Coordinated cross-functional teams, agencies, and media partners to deliver campaigns on time and within budget

Delivering customized language training and project-based consulting services to individual and corporate clients.

Directed large-scale publishing and promotional campaigns, including book and product extensions for the newspaper industry, while managing cross-border partnerships across Southeastern Europe, driving revenue growth, brand visibility, and efficient multi-country project delivery. • Managed 10+ team members across 5 countries, delivering up to 8 concurrent projects within tight 2–3-week deadlines with 100% on-time delivery • Oversaw publishing initiatives that resulted in the sale of ~1 million books, expanding market reach and revenue • Delivered PR, advertising, and communication campaigns that increased client satisfaction and repeat business by ~20% • Coordinated integrated strategies across print, digital, and broadcast media, increasing brand visibility by ~30%

Planned and supervised marketing promotions and brand extension strategies for newspapers and magazines across Central and Southeastern Europe, developing promotional product collections and organizing communication campaigns for multiple regional markets.