Jek Tan

• Led marketing and growth for BlueSG, driving user acquisition and trip volume in Singapore’s car sharing market • Led customer support function, transiting from in-house support with BPO, increasing overall customer satisfaction • Scaled membership base through performance marketing, partnerships, and on-ground activations • Improved utilisation rates of the EV fleet through targeted campaigns and demand optimisation strategies • Developed lifecycle marketing initiatives (CRM, push, email) to increase retention and repeat usage • Repositioned brand messaging to emphasise convenience, accessibility, and cost-efficiency versus ride-hailing • Launched incentive programmes to drive organic growth and lower customer acquisition costs • Collaborated with public and private stakeholders to strengthen brand presence and expand user touchpoints • Optimised marketing spend and channel mix to improve ROI across digital and offline channels • Led crisis and reputation management communications, maintaining user trust during operational challenges • Built and managed a cross-channel content strategy to drive awareness, engagement, and app downloads

- Developed and implemented innovative marketing strategies during COVID-19 period - Responsible for developing and implementing strategic plans for marketing budget allocation through analysis of market trends, consumer insights and business objectives - Collaborated with sales team to create targeted campaigns that effectively addressed the shifting consumer trends and market dynamics - Employed data driven decisions making to monitor campaign performance, allowing for agile adjustments to strategies for optimization - Core team executing new initiatives in the sustainability space, identifying new products for conversion from plastic to molded fiber

- Led a team of 18 people in the Business Innovations department consisting of various verticals which includes Creative Multimedia, User Acquisition, Business Intelligence, Project Management and Public Relations - Responsible for all corporate communications and branding activities for gumi Asia - Managed digital marketing strategies for triple A mobile game titles consisting of Brave Frontier, Final Fantasy Brave Exvius and The Alchemist Code - Management of digital campaigns through various networks and agencies - Focused on both organic and non-organic growth for all games - Planning and responsible for quarter and annual marketing budget - Offline events preparation regionally to enhance brand presence - Implementation of corporate branding guidelines and strategies for gumi Asia - Enhancing data infrastructure to provide more precise and accurate data for better operational and marketing decisions

- Data analytics for triple A mobile game titles from gumi - Data mining and visualization of data to identify trends amongst players and markets - Market research and product research to enhance business within organization - Development of various monetization and retention strategies to enhance player's experience - 3rd party vendor management in payments optimization and global market penetration - Project Management for in-house analytical tools integration and development of websites to support game functions - Product marketing in various countries

Business Development/Product development role that oversee a team of various individuals ranging from sales and marketing executives to project engineers. Ensuring continuity of business and expansion of solutions in various industries in development of systems to enable productivity and better process control. Dealt mainly with various MNCs and government bodies in project management and solutions provider.

Business development role that encompasses product development, events management and system integration. Managing projects ranging from government related to MNCs. Knowledgeable in GIS (Geographical Information Systems) and Fleet Management solutions. Development of new areas for business expansion and marketing possibilities for various system solutions.

Managed different accounts for multiple projects such as Clarins, Underwater World, Fivestars Tours, P&G, etc. Projects handled comprises of various components such as CMS management using platforms such as Joomla and Demandware, EDM blasting, web user interface design. Other skills acquired such as copywriting and branding guidelines have also been a major component in this company.

Assisted in quality control of survey results, ensuring that results are not tampered with and interviewees respond in honesty. I mainly dealt with outdoor interviews such as street intercept and door to door interviews.

Handled various types of surveys and interviews such as door to door, cold calling, focus group, street intercept, mystery shopper, etc. The main job is to ensure that all interviewee’s criteria are met and also to ensure that the integrity of the surveys/interviews is not compromised.