Jeff Severson

• Develop sales, marketing and communication strategy for new marketing technology products • Maintain and manage business development workflow and product demonstrations for clients and industry partners • Custom quotes and proposals upon request • Client relations

Accomplished Sales & Marketing Executive with 15+ years of combined experience directing both creative and operational aspects of multi-media marketing campaigns for world-class brands and agency partners. Innovative brand strategist with a proven ability to conceive and execute engaging concepts that foster meaningful consumer/product interactions, drive brand awareness, improve sales and product market share. Highly effective leader with exceptional team building, project management and presentation skills, extensive new business development, vendor negotiation, client relations, multi-media management, and demonstrated success directing multiple concurrent mission critical projects. Produced 300+ live multi-media events and 17 multi-city marketing tours reaching over 85 Million consumers, including the execution of associated radio, print, digital, social media, and audio/video productions. Played key role in the optimization of $50,000- to $5 Million-project budgets, provided concept creation and development, reporting and analysis, negotiated vendor contracts to ensure high-quality, cost-efficient campaign execution. Trained and directed 5 to 35 member staffs, managed production logistics and day-to-day project operations. Developed and produced associated audio/video, print and digital content that maximized exposure, developed positive consumer relationships and strengthened brand loyalty.

Launched the first national, mobile health-screening program conducted by an employer exclusively for its employees. 100,000-mile tour crisscrossing the United States to provide more than 70,000 Lowe's employees with free basic health screenings and guidance about how to improve their health. Played key role in expanding the program to 5 mobile health screening units visiting every store in the country once a year. Highlights: More than 10,000 employees and dependents stopped smoking. Employees collectively lost more than 46,000 pounds.

11-city tour featuring virtual reality exhibit to promote Texas tourism. In addition to tour management, coordinated traditional & online media, and wrote blogs and articles. Generated 50,000 direct-to-consumer interactions and 500,000+ impressions, increasing web traffic by 196%, consumer participation by 162%, impressions by 135% over previous year.

Award-winning touring production featuring 53-foot double-expandable gaming lounge to launch PlayStation 3, multiple high-profile media events including SUPER BOWL XLIV exposure, 50+ national gaming competitions and a Consumer vs. Celebrity Finals event. Led all social media efforts, successfully creating a vital and fully engaged consumer community. Played key role in moving 12.85 Million units and 65 Million games ($500 Million+ in total sales revenue, a 192% sales increase) in 12 months.

20-city, large-scale branded touring production with multiple stand-alone interactive events, including live exotic animal shows. Significantly enhanced brand awareness among key demographics, delivering 40,000+ visitors per market, 121 Million new viewers, and a 53% increase in ratings