Jeffrey Wines
Subaru Digital Strategist
About
With over twenty-eight years of experience in the automotive industry, I am an expert in business management, online marketing, and digital strategy. I have a passion for creating winning teams and strategies that align with the goals and vision of the organization. I have a business management degree from Cornell University and multiple skills in new business development, manufacturing process improvement, and social networking. As the former executive general manager at Mears Nissan, I led a team of 35 employees and oversaw all aspects of the dealership's performance, including sales, service, finance, and parts. I increased sales by 15%, reduced costs by 10%, and enhanced customer satisfaction by 20%. I also served as the Subaru Eastern Region digital expert for the Atlanta Zone offices, working with Shift Digital, a leading digital marketing agency, to provide dealer level training and eCommerce process improvement. I have a strong background in online marketing, social media, SEO/SEM, website design, and Google Analytics. I am looking for new opportunities to leverage my automotive and digital expertise and contribute to the success of a dynamic organization.
United States
Louisville
Automotive
Microsoft Excel, Point of Sale (POS) Systems, Google Analytics, Paid Search Strategy, Google Ads, Brand Strategy, Pay Per Click (PPC), B2B Marketing, Content Marketing, Inbound Lead Generation, Social Media Communications, Product Management, Cost Control, Web Analytics, Sales and Marketing, Social Media Optimization (SMO), HR Management, Lifestyle Coaching, Sales Strategy, Operational Planning
Experience
Subaru Digital Strategist
Shift Diigital
Chicago, Illinois, United States
Shift Digital, a leading digital marketing agency that works with various OEM's. Digital Strategists have extensive automotive digital experience and demonstrate a track record of success in dealer level training and ecommerce process improvement. I serve as the Subaru Central Region Digital expert for the Chicago Zone offices.
Executive General Manager
Mears Nissan
Canton, Ohio, United States
General Manager
Mears Nissan
United States
Director Of Operations
Koby Import Auto Sales
Mobile, AL
Director Of Operations
Koby Import Auto Sales
Mobile, Alabama Area
National Development Director
Interactive360
Amarillo, Texas Area
•Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. •Strategic Digital Process Consulting, including business plan & sales strategy development. •Building strong foundations to build on for growth by Phone, Click or Brick. •Strategic goal setting w/positive accomplishments. •Strategic seo/sem specialists. •Online Reputation Concierge.
Senior Director of Operations
Interactive360
Amarillo, Texas Area
Internet Director
Mike Shaw Toyota
Corpus Christi, Texas Area
Subaru Digital Process Strategist
Shift Digital
Portland, Oregon
Shift Digital, a leading digital marketing agency that works with various OEM's. Digital Strategists have extensive automotive digital experience and demonstrate a track record of success in dealer level training and ecommerce process improvement. I serve as the Subaru Western Region Digital expert for the Portland Zone offices.
National Training Consultant
iMagicLab
Perform product coaching and training for dealership clients of $50M CRM/ILM software company. Additionally consult to clients on industry best practices. Cover 11-state territory. Work with dealership owners and managers to identify needs and create custom implementation and training solutions.
Regional Ebusiness Consultant
Gulf States Toyota
Houston, Texas Area
Directed e-business operations for 154 facilities across five states for $5.7B company. Provided consulting and training to dealerships regarding internet and non-internet sales, marketing, and business development practices. Planned and led seminars. Created training materials. Performed website coaching. • Achieved 40% increase in new car internet sales across region with 13% closing ratio. • Reduced overall cost of sales per vehicle 66% by shifting more sales to internet. • Built e-sales to 30% of total GST volume for new car sales, up from 13%. • Introduced new reports to improve sales tracking at dealership and regional levels. • Developed and implemented standardized follow-up procedures for entire region. • Increased sales by creating standard vendor pricing and best practices. • Improved productivity by introducing special incentives and rewards for internet managers.
Regional Manager
CarsDirect.com
Charged with identifying and acquiring dealer partnerships for nation’s first online vehicle sales company. Managed four regions in State of Ohio. Set up internet departments at dealerships and conducted e-business training. • Increased district revenues 120% and maintained 95% partner retention. • Grew online sales from zero to 50 cars per month for many dealers.
Education
Cornell University
Business Management
Jeffrey Wines's Contact Information
Phone
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