Jeffrey Shaw

If your event caters to professionals who sell to high-end clients, my signature keynote, Sell to the Rich may be the show-stopping session you’re looking for. Luxury buyers think differently, act differently, and buy differently. Understanding their complex behavior and nuanced mindset isn’t just a skill—it’s an art. Having been the go-to portrait photographer for UHNWIs for 40+ years, I offer decades of real-world experience and insider knowledge, delivering an unforgettable keynote that takes your audience behind the curtain to reveal exactly what makes the affluent tick. As I like to say, I don't just know this market, I was in their closets. From emotional triggers to behavior patterns, I share actionable strategies that redefine how attendees approach the luxury market. Forget generic sales tactics—this talk dives deep into the psychographics, lifestyle, and expectations of the affluent, showing your audience how to not only sell but build lasting brand loyalty with this uncompromising clientele. Whether it’s attracting ideal luxury clients, overcoming objections, creating brand obsession, or adapting to the ever-changing landscape, this talk is packed with insights attendees can implement immediately. Your audience will leave inspired, enlightened, and equipped with tools to elevate their success in the luxury space. I would be honored to be considered for your next event and can promise a keynote experience your attendees will thank you for—one that transforms how they will forever sell to the rich.

Being a luxury brand consultant and small business coach is the merger of my 40 years of experience. As a business coach, I help small business owners and entrepreneurs build successful, sustainable businesses while maintaining the personal freedom that inspired them to go out on their own. At the same time, I bring a unique specialty—one forged from decades of serving some of the most uncompromising, high-net-worth individuals as a family portrait photographer. This experience gave me an unparalleled understanding of the complex psychology of luxury buyers—their behaviors, expectations, and decision-making processes. This dual expertise allows me to bridge two worlds: For luxury brands and businesses: I provide consulting on attracting, selling to, and retaining affluent clients, training sales teams, and creating brand obsession that keeps luxury buyers engaged and loyal. Luxury buyers think and behave differently. They seek service, not sales. They crave the unique yet appreciate authenticity. They want a seamless experience but also value relationships. Understanding these nuances is what sets apart businesses that merely sell to the wealthy from those that build devoted followings. For small business owners and entrepreneurs: I help you build a business that is profitable, systematized, and aligned with your unique talents—so you can spend less time running the business and do more of what you’re great at. This is the key to self-employed success and requires understanding the unique world of running your own business. Whether I’m coaching an entrepreneur on how to structure their business for success or advising a luxury brand on elevating its client experience, my focus is the same: helping businesses create deep, lasting connections with their ideal customers. If you’re a luxury brand seeking to refine your customer experience, or a small business owner looking for strategic guidance or a let’s connect.

Sell to the Rich: The Insider's Handbook for Selling Luxury Proven solutions to the most pressing and perplexing questions luxury brands and service providers face. Jeffrey presents for the first time, in one volume, a rare, deep look at an often misunderstood market and lays out exactly what it takes to earn the trust—and therefore the business—of the wealthy. And it isn’t auspicious beginnings or an MBA from an Ivy League school or some other sign that you “belong.” Rather, it’s allowing this sophisticated clientele to bring out levels of yourself you never knew you had and standing out as an exceptional business. The epitome of luxury. Gain a deep understanding of the luxury buyer's complex behavior, develop strategies to build enduring relationships and brand loyalty, and learn to navigate the nuanced mindset of high-end clients. LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible Learn a brand messaging strategy to say the right things to the right people, attract your ideal customers, and filter out the rest. Break the cycle of wasting time trying to satisfy some customers who will never be satisfied. Discover a proven five-step strategy to attract and retain your ideal customers by learning to speak their lingo. The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success Being self-employed is unique as is this book. Here, you will learn about the Self-Employed Ecosystem, an integrated system that portrays the real life of running your own business from a 40-year self-employed business owner. We go into business for ourselves to gain freedom, but so often end up feeling at the mercy of things outside our control, from market ups and downs to global events. This book offers the strategies, mindsets, and personal development that is needed to succeed being self-employed. It's all-inclusive and real making it a valuable resource for all self-employed business owners.

In a weekly broadcast, I interview authors of business books, entrepreneurs, and fascinating people with an interesting story. The podcast provides actionable and implementable business strategies as well as important information about well-being and life. That is what it takes to be successfully self-employed--you have to take care of yourself, be the best and boldest version of yourself that you can be to have the successful business you want to live the life of your dreams. This is business with a soul.

The most important thing a business can do right now is to rise above the rest. It’s noisy out there and they say people don’t have an attention span. Well, it turns out, that’s not the issue. The issue is many businesses are not attention-worthy. Why? Because customers have high expectations and most businesses are doing a decent job, even a great job. The problem is….great isn’t good enough anymore. Not to stand out. Great is expected. Great service, great experience, great at what you do—all expected. Great doesn’t stand out, get attention, or get more ideal customers. The only option left is to be exceptional. So I've taken all I've learned about how luxury brands stand out as exceptional to help businesses stand out above the rest-- clearer brand message, more clearly defined ideal clients, better systems and protocols to impress, and so much more. What is Tiffany’s doing that a local jeweler is not that makes them an international brand? Find out and you will stand out in your field. The Exceptional Business Academy is an eight-week program for luxury and everyday businesses to gain the inside secrets of luxury brand strategies to rise above the rest. To be exceptional. If you're a luxury service provider-- interior designer, spa owner, jeweler, salon owner, etc, The Exceptional Business Academy will help you refine what you're doing and attract more ideal clients. If you're in a business that is not typically considered luxury but you want to stand out and attract higher-end and more ideal clients, you can learn how to stand out like a luxury brand even if your market is not.

The Self-Employed Business Institute is a five-month, live, online, business training and coaching education program for self-employed business owners. A unique blend of group training and one-to-one coaching provides a complete understanding of what it takes to run a successful self-employed business while also living your life. Being self-employed is unique. Different than traditional business. Certainly different than a traditional job. Therefore, it takes a unique understanding of business to succeed. Often we are highly trained and skilled at what we do. But no one taught us how to make money at what we do. Rather than lose valuable years trying to figure it out, the Self-Employed Business Institute provides the education and framework you need for your self-employed success. Topics covered include: Hug Marketing- a complete system to market your business in a way that feels good and aligned with your integrity. Business Model of Multiples- create multiple income streams serving multiple audiences across multiple mediums without feeling like you're all over the place. Content Marketing- how to get your message out there and gain the recognition you deserve Branding- find your one of a kind core message and translate it into a brand message that attracts your ideal customers Promotion- how to be an awesome podcast guest, get on livestreams, and book launch Mindset- get clear on the real change you want to make, the results you desire, and the actionable strategies you need to get there. 100% of students say they are far clearer on their core brand message, their direction, and what to do moving forward 90% of students say they experienced a significant mindset shift that will positively affect their future A one-of-a-kind eduction for the self-employed life

My first course for LinkedIn Learning- Create Your Brand Message Strategy. Attract your ideal customers by learning to make the right first impression, creating a powerful brand message, empowering customers to choose you, helping customers to see what’s in it for them, and making it seem impossible for them to choose anyone else.