Jeffrey Winters

Chief Revenue Officer @ Abstrakt Marketing Group

About

🚀 Entrepreneur || Founder of Sapper Consulting I'm a seasoned entrepreneur with a passion for driving business growth. In 2013, I founded Sapper Consulting and served as President until its successful acquisition in 2021. Starting from my kitchen table and witnessing the journey to acquisition taught me invaluable lessons in sales, leadership, and operations. 📊 Empowering Business Growth || CRO of Abstrakt Marketing Group Currently serving as the Chief Revenue Officer at Abstrakt Marketing Group, I bring my expertise to manage and lead the sales and marketing teams. My strategic planning and sales execution efforts aim to drive Abstrakt's continued growth and benefit its 500+ employees. 🎙️ Consultant || Host of The Grow Show Podcast I'm also a co-host of "The Grow Show," a podcast dedicated to business leaders and entrepreneurs with a growth-oriented mindset. Join us for weekly episodes where we share genuine stories and practical insights from experienced leaders. You can catch us on Spotify, Apple Podcasts, and more. 🔧 Skills and Expertise My skills encompass Sales, Operations, Leadership, Lead Generation, Email Marketing, Talent Development, Product Development, and B2B Lead Generation.

Country

United States

City

St Louis

Industry

Marketing & Advertising

Skill

Leadership Development, Cold Calling, Account Management, New Business Development, Sales Operations, Sales, Contract Negotiation, Business Development, Marketing Strategy, Sales Management, Marketing, Management, Strategy, Product Launch, CRM, Product Development, Recruiting, Lead Generation, Medical Devices, Leadership

Experience

Chief Revenue Officer

Abstrakt Marketing Group

2022-10 - Present · 4 yrs

St Louis, MO

Responsible for leading revenue strategy across a national B2B lead generation and appointment setting organization, with a focus on building scalable pipeline and driving predictable growth. ◦ Own company-wide revenue performance across sales development, client acquisition, and retention ◦ Develop and execute go-to-market strategy to drive consistent pipeline generation and revenue growth across industries ◦ Lead and align sales leadership teams to ensure accountability, performance, and scalability ◦ Refine outbound strategy, including multi-channel prospecting across phone, email, LinkedIn, and direct mail ◦ Establish performance standards, metrics, and operating rhythms that support predictable results ◦ Partner with marketing and operations to improve conversion rates, client experience, and long-term value ◦ Drive continuous improvement in sales processes, messaging, and targeting to maximize efficiency and output

President

Sapper Consulting

2013-8 - Present · 13 yrs 2 mos

Greater St. Louis Area

Sapper Consulting replaces the cold call. We help growing companies generate B2B leads, fill their sales pipelines, and secure more customers. Combining precise targeting; unique, creative email content; and big data, Sapper secures high-quality meetings with decision makers. What separates Sapper from our competitors is that the meetings we secure for our clients more consistently end up in closed deals and new customers. It’s one thing to have a meeting. It’s quite another to have a meeting with an interested prospect that actually results in new business. We specialize in the latter.