Jeff Goldstein

Sr. Marketing Strategist, Client Services & Events @ RMS Omega Technologies

About

I'm an accomplished marketing professional with a proven track record of excelling in both high-impact support roles and company-awarded leadership positions. While my extensive background has shaped my skills as a decisive and knowledgeable marketing leader, my specialties include digital strategy, content creation, event management, and fostering channel marketing relationships as a company advocate. My expertise in SEO/SEM, demand generation, and lead nurturing has driven website traffic growth, conversions, and high-attendance rates of strategic tech showcases, trade shows, and customer-focused events. I have led cross-functional teams to develop compelling marketing collateral, including website redesigns, email campaigns, and video productions. My work history includes overseeing marketing operations, including budgets, vendor relationships, company presentations, and client-facing speaking engagements, plus podcast and webinar contributions. Notably, my efforts in brokering marketing and general business engagements with vendors tripled year-over-year marketing budget through MDF.My knowledge base in workforce technology, combined with my expertise in marketing messaging, has helped organizations identify the most effective means to seamlessly connect departments, operations, and people through tangible solutions applicable across multiple industries. I have a comprehensive experience and background in rugged handheld computers, tablets, workforce software/SaaS, RFID, RTLS, and enterprise network infrastructure.Highlights:✦113% unique visitor traffic increase: www.scanonline.com starting in 2014; almost 300% for quartermastersolutions.com (property sold) ✦SEO marketing initiatives for ScanOnline; quartermastersolutions.com & scanonline.com - #1 and/or 1st page within 15+ search queries and SERPs ✦Created 6 websites, from copy to launch (scanonline.com, quartermastersolutions.com, arcmes.com, ecswlan.com, ntisolutions.com) ✦Launched 3 renditions of scanonline.com ✦Increased trade show revenues by 35% ✦480% ROI from ScanOnline tech showcase events (ABM/Customer Focused and New Business Focused) ✦Go-to-market launch of Managed Services Group - generated $500K business in 1st operating year ✦Go-to-market launch of new service support tracks for RMS Omega - Total Support Services & Technical Support ✦Go-to-market, Enterprise Cable Services marketing launch ✦Awarded $50-75K+ in Marketing Discretionary Funds (MDF) by average year over year from channel partnerships ✦Scriptwriter and Producer of company videos

Country

United States

City

Louisville

Industry

Information Technology & Services

Skill

Marketing Automation, Marketing Mix Modeling, IT Business Strategy, Critical Thinking, Customer Relationship Management (CRM), Enterprise IT Strategy, Partner Portal, Event Management, Adobe Illustrator, Marketing, SEO, Social Media, Google Adwords, Sales Operations, Public Speaking, Web Content Management, Digital Marketing, Lead Generation, Project Management, Marketing Analytics

Experience

Sr. Marketing Strategist, Client Services & Events

RMS Omega Technologies

2024-6 - Present · 2 yrs 4 mos

-Recruited to RMS Omega’s marketing team after ScanOnline’s acquisition for essential contributions, industry knowledge, and proven performance -Key team member during transition phase, ensuring business continuity and seamless integration of vendor and channel marketing partnerships -Recognized company leader for technical services marketing and special event marketing across RMS Omega and ScanOnline -Creates product marketing content, collaborates on channel marketing initiatives, and offers web development support -Helped lead go-to-market launch of RMS Omega's managed services group; aided restructuring of professional services marketing content -Leader of MQL qualification process -Remains responsible for creating, managing, and optimizing ScanOnline's marketing assets

Director of Marketing

ScanOnline

2023-2 - Present · 3 yrs 8 mos

Suburban Charlotte - Remote in Louisville, Kentucky, United States

-Oversees All Inbound/Outbound Marketing Operations -Sets GTM Strategy and Budget -Lead Content Creator (Digital/Non-Digital) - Design, Development, Execution -Lead Marketing Rep. - Manufacturing Channel Partnerships & 3rd Party Vendor Partnerships -Web Admin, Development, & SEO -Social Media & Customer PR Lead -Special Events/Trade Show Marketing Coordinator -Podcasts & Blog Authoring -Performs many of the same roles as in previous position (Marketing Manager) ____________________________________________________________ Industry Verticals: Manufacturing, Warehousing, Distribution, Transportation/Logistics, Corporate/Small Business, Retail, Education Hardware: Rugged Handheld Computers, Tablets, Wired/Wireless LAN/WWAN Infrastructure, RTLS, RFID, 1D/2D Barcode Scanning, BLE (Bluetooth), FIS, Microdot Tech., Label Printers & Supplies Packaged Software: SOTI MobiControl, WASP Inventory Control, Savant WMS, BarTender (Label Creation Software), Cloud/Hybrid Network Dashboards, Impinj RAIN RFID, Ivanti Velocity, 42Gears SureMDM, Services: The ScanOnline Managed Services Group - Enterprise Network & Mobile Device Monitoring, Management & Maintenance Services Professional Services - Network Installation/Configuration, Mobile Device Management, Mobile Device Deployment/Configuration, Packaged Software Solutions, Workforce System Integration (cloud/desktop dashboards), Network Analysis, Wireless Network Site Surveys, and more

Marketing Manager

ScanOnline

2014-2 - Present · 12 yrs 8 mos

Locust, NC (Suburban Charlotte) - Louisville, KY Office

Website & Digital Operations: Led the execution of website content strategies, including content creation, management, analytics, and SEO (on-page and off-page) optimization to enhance user experience and improve search engine rankings. Content Development: Produced diverse marketing content, including copywriting, video production/editing, podcast hosting, and graphic design for both digital platforms and print materials, ensuring consistent brand messaging across channels. Lead Generation & Demand Campaigns: Managed SEM/PPC campaigns, crafted ad copy, developed sponsored content, and executed email marketing and telemarketing strategies. Led webinar production and data management efforts, driving effective lead generation and sales growth. Public Relations & Channel Marketing: Oversaw social media management, wrote and distributed press releases, and maintained a blog presence to support PR initiatives. Acted as a liaison for channel marketing efforts to amplify brand visibility. Trade Show & Event Coordination: Led the planning and coordination of trade shows, including discovery, negotiations, logistics, and marketing efforts both pre- and post-event, ensuring strong brand representation and high engagement. Special Event Management: Organized and executed corporate events, serving as the primary on-site contact to ensure smooth operations and a successful attendee experience. Budget & Resource Management: Authorized and managed marketing budgets, approved expenditures and worked with third-party marketing resources to ensure cost-effective delivery of initiatives.

Special Events - Hilary J. Boone Center

University of Kentucky

2008-4 - 2014-2 · 5 yrs 11 mos

Lexington, Kentucky

Returned to alma mater to plan and execute events for students, faculty, staff, and alumni. Received many excellent evaluations from internal upper management, university president(s), college department chairs/deans, on-campus faculty/staff, athletic department administrators + coaches/staff, alumni members, and from campus human resources. Held supervisory and trainer roles.