Jeff Lee

Controlled the P&L and relevant corporate finances, propelling the company's go public efforts to a $1.5 billion valuation at its NASDAQ debut. Embraced several critical, non-Finance leadership roles to drive the organizations collective business across its B2C weedmaps.com marketplace and B2B product suite of software solutions to $216M in FY22 revenue, a 33% increase over FY20.

Established and led the Finance team responsible for institutionalizing all FP&A processes, financial guardrails, and P&L management to guide investments enabling a 60% revenue increase off $101M in FY18 to $162M in FY20. Fueled go public efforts with financial, business, and operational insights for investors, equity analysts, regulatory bodies, and other capital market collaborators.

Advanced strategic initiatives to expand the company’s market share within the digital advertising industry, growing managed revenue from $485M in FY13 to $1.2B in FY19 for a 130% increase and 15% CAGR.

Owned advertising spend and revenue forecasting, reporting, and insights driving Rubicon Project's Operating Plan, Budget, and quarterly guidance for internal management and investor communications.

Led the monetization of digitally distributed video games and downloadable content (DLC) from a games Finance capacity at WB’s most nascent division, Interactive Entertainment (WBIE). Hired, trained, and managed the digital games revenue focused FP&A team supporting revenue growth across mobile, social, console, and PC games in partnership with Sales and Product.

Member of the Exec sponsored MBA rotational program, providing strategic thought partnership and financial analysis to divisional leadership across Domestic Theatrical Distribution, Business Finance Strategy, and Studio Operations.

Streamlined financial derivatives trades processing through initiatives modernizing trade execution, confirmation, and settlements.

Optimized financial securities trade flow across New York and London operations as an internal management consultant.