Jeffrey Fonseca

Regional marketing and sales for RFID, NFC, Contactless security and services. Regional distribution manager and account manager covering San Diego geo. Account coverage for the geo accounts thru distribution and also coverage for focus accounts such as HP, Qualcomm, Motorola, Kyocera Wireless, and others.

 Responsible for selling applications software into the targeted OEM and system builder PC channels and segments.  Secured first license win with Elitegroup Computer Systems valued at over 120,000 units annually using the Phoenix FirstWare applications.  Significant penetration into a number of named accounts to conduct the evaluations and testing of the Phoenix solutions.

Sr. Field Sales Engineer  Reassigned to cover Southern California Geo due to corporate layoffs of peers.  Responsible for maintaining and growing processor business with eMachines focusing on sales-in.  Leveraged existing relationships to now expand to calling on executive level VP’s for eMachines.  Covering the Southern California server accounts including Racksaver, Western Scientific, PSSC, Think CP, XI, Einux, and developing new accounts.  Calling on executive levels at each of the server accounts to help drive the AMD share of their business to new levels.  Utilizing the channel skill set developed to help drive the full sales cycle of the large server opportunities thru server accounts above.  Continuing to provide consultative selling to Sony, Sharp and Averatec in a channel marketing perspective.

 Responsible for market pull of AMD processors thru key OEM and retail partners, calling on the customers-customers to drive sales.  Accounts included Gateway, Sony, eMachines, Sharp, Fry’s Electronics, Costco, Averatec, Insight, and Amazon.com.  Coordinated and planned the expenditure of market development funds to assist in product placement and sell thru.  Worked with internal AMD marketing and external AMD sales teams to bridge the entire sales cycle from point-of-purchase at retail to sales-in to the OEM.  Maintained VP and Director level relationships with key marketing, sales, and planning individuals at respective accounts.  Facilitated and conducted training on AMD processors and selling tools for OEM and retail customers.  Achieved two consecutive years of Exceptional Achievement in annual reviews.

(Promoted four times during this timeframe)  Responsible for four consecutive years of over 50% San Diego territorial growth, netting 2000 revenue impact of over $14.6M, $5.3M direct.  Represented the entire AMD product line, CPU, Flash Memory, Telecom, Networking, and Embedded.  Coordinated account strategies with AMD distributors and managed their AMD activities at key accounts to secure design wins which lead to AMD revenue.  Increased AMD design wins at San Diego HP location and coordinated strategic account activities and production with global AMD-HP sales team.  Secured key design wins at HP, Denso Wireless, Fujitsu ICL, and other accounts which lead to over $11M in 2000 annual revenue combined.  Conducted quarterly and yearly forecasting exercises, which were consistently accurate demonstrating account knowledge and control.  Achieved four consecutive years of Exceptional Achievement in annual reviews.