Jeff Bartlett

CEO/Founder

About

Co-founded and built a digital growth company from start-up to over $100 million and exited to Gen Digital, January 2025: (Nasdaq: GEN)A leader with a growth and operator mindset; building repeatable systems and raising execution quality across multiple parallel strategies. Significant Go-To-Market (GTM) experience with new products, services and websites, resulting in $100+ million in revenue. Built high performing teams to over 200 employees and as small as 10+ across Finance, Sales, Marketing, Content, Product, Brand, Technology and AI.Strong executive presence, negotiation capability, and comfort operating in fast-moving, ambiguous environments.I was an early innovator and growth marketer in the digital space, across industries including CPG, finance, auto, insurance and health. Built strategies scaling email, paid media, SEO, AEO, content marketing, as well as large strategic partnerships with partners like Microsoft, Yahoo, CNBC and many others.Originated brand clients like Chase, American Express, Citibank, Capital One and most of the large banks and financial brands. Built a large editorial and content team driving billions of impressions monthly across partners and on O&O websites.Previous to entering the Digital Media and Marketing Industry in 2001, I spent a great deal of time in Venture Capital as well as International Trade Finance. I also worked in Tokyo for AT&T before my digital and finance career.

Country

United States

City

Honolulu Metropolitan Area

Industry

Internet

Skill

Multi-Channel Marketing, Business-to-Business (B2B), Predictive Modeling, Analytics, Business Alliances, Online Marketing, Online Advertising, Email Marketing, SEO, Customer Acquisition, Digital Marketing, Marketing, Strategy, CRM, Business Development, SEM, Social Media Marketing, Media Buying, Search Engine Optimization (SEO), Marketing Strategy

Experience

CEO/Founder

JB Enterprise Intl

2026-5 - Present · 5 mos

Venture Studio. Mentoring entrepreneurs and launching new enterprises.

Owner

Oahu Baseball Academy

2020-7 - Present · 6 yrs 3 mos

Oahu, Hawaii, United States

Academy committed to local players in Hawaii. Private and group coaching, batting cages, speed and strength training for youth to high school baseball and softball players The Oahu Baseball Academy’s mission is to become a premier facility to improve the baseball skills of youth in Hawaii, while teaching them fitness, discipline and the beauty of the game of baseball.

Head of Content and Brand Performance

Gen

2025-1 - 2026-5 · 1 yr 5 mos

Gen Digital, aquired GOBankingRates/ConsumerTrack and is the global leader in Consumer Cyber Safety & Financial Wellness, protecting and empowering consumers in their digital life. Gen regroups a family of trusted brands such as Norton, Avast, LifeLock, GOBankingRates and MoneyLion. My role leads a large team made up of content creators, audience growth experts across SEO, content partnerships, AEO/GEO, earned media, social media and email. My team also is focused on monetization of content and audiences both on O&O websites and apps, as well as within strategic partnerships. My team is also building new AI tools to cost efficiently scale content creation and publishing, while retaining human expertise and experience to deliver unique and proprietary content, differentiating from standard AI, driving millions of users and billions of impressions.

Co-Founder and President/COO

GOBankingRates

2004-4 - 2025-1 · 20 yrs 10 mos

Los Angeles, CA

Acquired by Gen Digital January 2025: (Nasdaq: GEN) Formerly known as ConsumerTrack, a Digital Media Company driving growth for the largest Financial brands and banks. Growing our GOBankingRates.com brand and audience of over 10 million monthly visitors, a leading personal finance and banking website built to educate consumers on their finances and connect them with the best banks and credit unions to help them save and borrow money creating original content, ImportantScore.com to help consumers learn more about their credit, and CardCritics.com to recommend the best credit cards for each users needs. I led over 200 employees and contractors growing a private, profitable digital marketing company from $0 to over $100 million in revenue through customer acquisition for large brands, including Chase, Wells Fargo, Capitol One, and Citibank. As President and COO, my responsibilities including scaling and developing teams across Engineering, Media Buying, Content/Editorial, SEO, Revenue Ops, Sales, Product Development, Compliance, QA as well as HR, Finance and Legal.

Growth and Revenue Officer

Direct Synergy

2001 - 2003 · 2 yrs

Los Angeles Metropolitan Area

Drove growth in a Digital Marketing Agency growing 200% in 2 years. Developed and managed a Lead Generation sales team working with hundreds of banks and lenders. Worked with Fortune 500 clients on email marketing campaigns that generated millions of dollars on a monthly basis for clients.

Director

Transamerica

1998 - 2001 · 3 yrs

Rainmaker for division of TransAmerica, Transcap Finance Group based in Chicago providing bridge and growth financing to rapidly growing global import companies doing business with large US retailers. Generated tens of millions in loans and investments annually, supporting hundreds of millions in sales.