Jeffrey Adler, IPC

I provide tactical consulting to small businesses, entrepreneurs, and startups. Tactical differs from strategic and operations consulting. It focuses on the short-term, often needs to happen very quickly, and often focuses on a “one off” situation. I am looking for small businesses, entrepreneurs, and startups in need of tactical consulting. One example is someone needing help with a specific proposal – which may benefit from a set of independent eyes. Another example is the need to assess an unexpected issue or problem. This may benefit from an independent “discovery process.” I have over 40 years of experience running businesses and am especially skilled in discovery processes and reverse engineering.

TSSI is a startup corporation specializing in the design and development of comprehensive public safety and security solutions. Founded by a retired Marine, TSSI vision is to leverage military class technology to increase safety for law enforcement, commercial security, and the general public. The key to the technology is the ability to detect and mitigate threats safely. One current area of focus is L-SID (Law Enforcement Standoff Inspection Drone). In my consulting role, I am helping TSSI find one or more “sponsors” for L-SID. We are currently exploring sponsorships with investors and vendors. For an investor or vendor currently operating in the drone security space, partnering with TSSI potentially offers: 1. An attractive investment opportunity 2. Entrance into physical security / public safety 3. Attractive portfolio enhancement – improving current profitability and enterprise value 4. An opportunity to make a genuine improvement to public safety I am also leading TSSI’s efforts in donation-based crowd funding, and in developing sales and marketing materials.

After more than 4 successful and rewarding decades dedicated to marketing research, I have stepped back from day-to-day involvement. I continue to serve Vault as needed – advising on methodological design and other topics.

Continued to manage full service custom primary Marketing Research firm that beacme part of Veris Consulting and then Vault Consulting. Provided SOLUTIONS, not off the shelf products or services. Centrac designed and executed high quality innovative research using a collaborative approach. My primary role at Centrac was that of an Account Manager, with responsibility for the company's marketing and new account development efforts. However, I always remained active in daily project management, and in the recruitment / training / evaluation of full and part time employees.

Managed full service custom primary Marketing Research firm providing SOLUTIONS, not off the shelf products or services. Centrac DC designed and executed high quality innovative research using a collaborative approach. My primary role at Centrac DC was that of an Account Manager, with responsibility for the company's marketing and new account development efforts. However, I always remained active in daily project management, and in the recruitment / training / evaluation of full and part time employees.

After more than 4 successful and rewarding decades dedicated to marketing research, I have stepped back from day-to-day involvement. I continue to serve Vault as needed – advising on methodological design and other topics.

Managed full service custom primary Marketing Research practice group focused on SOLUTIONS, not off the shelf products or services. Broad capabilities included Quantitative and Qualitative Studies, Traditional and Emerging Market Research, Domestic and Global. Designed and executed high quality innovative research using a collaborative approach. Consistently achieved high ratings from clients while serving as a key point of contact. Led marketing and new account development efforts resulting in millions of dollars in new business. Successfully mentored and trained a successor.

Lead a steering committee of DMV area P&G Alumni planning events which are both uniquely P&G and uniquely DC. Continually collaborate with Baltimore Chapter. Represent DC Chapter at global chapter leader meetings. The P&G Alumni Network was founded over 20 years ago by former P&G’ers to connect the talent, ideas, and resources of P&G Alumni. By building on existing connections and making new ones – we impact our communities through engaging events, enriching content, and philanthropy. As a nonprofit with more than 100K members (second largest employee alumni network in the world) across cities and chapters worldwide, the P&G Alumni Network is officially recognized and supported by Procter & Gamble. Membership is open to any person who has been employed by P&G anywhere, in any function or capacity. It includes both retirees and those still actively engaged in professional careers outside of P&G.

Managed full service custom primary Marketing Research practice. We provided SOLUTIONS, not off the shelf products or services. We designed and executed high quality innovative research using a collaborative approach. My primary role was that of an Account Manager, with responsibility for the practice’s marketing and new account development efforts. However, I always remained active in daily project management, and in the recruitment / training / evaluation of full and part time employees.

Responsible for all aspects of new account development. Performed Account Management functions for diverse set of consumer, business-to-business, industrial, and other clients in both goods and service industries. Supervised full and part time personnel. Responsible for many executive management functions. Implemented several successful marketing programs which lifted WRI into the Advertising Age Top 100 Largest Marketing Research Companies. Successfully developed major new data collection capabilities resulting in significant growth. Implemented procedures which reduced certain study lengths by 50%, providing WRI with a competitive advantage.

Responsible for chairing new product task forces made up of various department heads. Evaluated new and modified product opportunities through the use of marketing research. Accountable for profitability and management of several existing deposit products including Savings, Money Market, CDs, and Newcomers Program. Established disciplined product development methodology for the Bank, including concept development and the use of several market research techniques to minimize risk, Initiated and fully coordinated development efforts on Florida Select Banking, a package of services meeting the needs of Professionals, with a projected net profit of $6 million annually.

Responsible for marketing research programs for up to 17 new and established brands including Ivory and Pert in support of Beauty Care Product Development. Designed and implemented broad range of research programs identifying new market opportunities, evaluating appeal of products and concepts, and appraising sales potential. Supervised Research Assistant and other personnel. Personally negotiated contracts with research suppliers, often generating savings through creative execution techniques. Implemented a master schedule (first time ever at P&G) which cut a project from a typical anticipated 49 day post field effort to 8 days.

Responsible for the pretesting of mass media advertisements for all P&G products. Provided key contributions to technique development, methods research, and database creation and maintenance. Interfaced with major advertising agencies and brand management. Supervised in excess of 1000 marketing research studies.

Selected for this extensive management training program which provided exposure to numerous facets of the marketing research operations of the company at a very hands on level.

Alumni Activities Include: Wharton Leads Council of Washington, D.C. (Ambassador to other Wharton Leads Councils, Logistics Coordinator) Alumni Secondary School Committee (Local Chairperson) Wharton Club of Washington, D.C. Penn Club of Washington, D.C.