jeffrey wood

president

About

Current Specialty: Tourism for Kawarthas Northumberland region of Ontario (RTO8) Other Specialties: Worked in many industries including health care with Baycrest, North York General Hospital and East Toronto Orthapaedic. Gained specific experience with not-for-profits and development of Case for Supports with National Ballet School and YWCA. Other significant advertising work in confectionary (Hershey), real estate (Minto, WJ Properties), magazine publishing (Saturday Night, Chatelaine, Drake Business Review) and banking (RBC) industries.

Country

canada

City

toronto

Industry

marketing and advertising

Skill

social media marketing, marketing, advertising, public relations, marketing communications, digital marketing, corporate communications, marketing strategy, strategic planning, brand development, integrated marketing, media relations, social media, strategic communications, direct marketing, event management, publishing, online advertising, strategic partnerships, event planning, new business development, business strategy, business development

Experience

president

creative initiatives/agency nextdoor

senior writer

bbdo

1995-1 - 1999-1 · 4 yrs 1 mo

Developed concepts and wrote promotional copy for Hershey Canada, Molson and BCTEL.

senior writer

echo advertising

1993-1 - 1995-1 · 2 yrs 1 mo

Developed advertising concepts and wrote copy for clients that included: Saturday Night Magazine, Outdoor Canada, LIVENT and Labatt's.

creative and account manager

the russo group

1988-1 - 1993-1 · 5 yrs 1 mo

Managed a wide range of advertising and promotional projects for Procter & Gamble.

product manager

christe bown

1986-1 - 1988-1 · 2 yrs 1 mo

Managed marketing for Chips Ahoy and Oreo

account manager

scali mccabe sloves

1985-1 - 1986-1 · 1 yr 1 mo

Serviced the Apple Canada account.

president at creative initiatives and agency nextdoor

creative initiatives inc (operating as agency nextdoor)

1990-1 - Present · 36 yrs 9 mos

Specialize in branding, digital marketing, social media and public relations. Largest current clients include tourism for Kawarthas Northumberland region of Ontario (RTO8), RBC Royal Bank, Drake International, GSNH Lawyers, Tanenbaum CHAT School, Leo Baeck School and WJ Properties. Other large clients have included: Canada Green Building Council, North York General Hospital and Rogers Publishing.