Jeffrey S.
Senior Competitive Intelligence Lead @ GuideWell
About
Jeffrey Sisk is a Senior Competitive Intelligence Lead at GuideWell and Florida Blue, where he empowers healthcare leaders with the strategic insights necessary to navigate complex market dynamics. He plays a critical role in evaluating competitor strategies, identifying strategic acquisition opportunities, and establishing go-to-market strategies.Jeffrey brings significant experience across the insurance industry, having successfully led market intelligence and analysis for the largest health care insurer in the Mid-Atlantic region prior to joining GuideWell. He is recognized for his strong focus on stakeholder engagement and relationship building, ensuring that competitive insights translate into cross-functional innovation. His healthcare expertise spans high-impact areas including group benefits, alternative health plans, digital health, wellness, SDoH, and chronic condition management.Beyond his corporate leadership, Jeffrey is an elected board member of the Society of Insurance Research (SIR) and an Ambassador of Practice for the CI Fellows. A SCIP Certified Analytics Professional, he holds a BA in Business and Competitive Intelligence from Mercyhurst University and a Business Strategy credential from Harvard Business School Online. His background also includes valuable experience in market research, AML compliance, and public policy through previous work with KeyBank and the U.S. Department of State.Professional Snapshot• Specialties: Competitive Intelligence, Market Intelligence, Market Research, Win/Loss Analysis, Financial Intelligence, and Go-to-Market Strategy. • Key Technical Tools: Klue, AlphaSense, MS Office Suite, Salesforce, Competiscan, and Perplexity AI. • Industries: Health Insurance, Healthcare Strategy, Financial Services, and Public Policy.
United States
St. Petersburg
Hospital & Health Care
Artificial Intelligence (AI), AI Prompting, Prompt Engineering, Artificial Intelligence for Business, Conversational AI, Leadership Development, Cardiopulmonary Resuscitation (CPR), Automated External Defibrillator (AED), Heimlich Maneuver, Cross-functional Collaborations, Comeptitive Positioning and Planning, Lean Process Improvement, Business Process Management, Business Process Improvement, Lean Business Processes, Teamwork, Competitive Analysis, Corporate FP&A, Managerial Finance, Business Development
Experience

Senior Competitive Intelligence Lead
Jacksonville, FL
• Led the successful launch of an enterprise-wide intelligence portal, achieving a 470% annual user growth rate in the first 12 months, and directly improved the process for intelligence portal management by increasing efficiency 44% per year through the Lean Process Improvement Framework. • Launched a weekly intelligence briefing through the new portal for increased user engagement, achieving an 81% average open rate. • Drove strategic cost savings and optimized care delivery by leading the IMT Site of Care Competitive Market Scan, contributing to an estimated Enterprise annual savings of $15.1M - $18.8M through the redirection of members to Advanced Infusion Centers. • Informed leadership on a critical opportunity to drive care coordination savings through provider partnerships and the utilization of internal clinical assets, leading to a 3% decrease in avoidable ER admissions and significant cost savings for the organization, alongside improved member experiences and outcomes. • Conducting comprehensive research on competitors’ initiatives, translating findings into actionable insights that informed strategic planning and competitive positioning. • Establishing excellent and collaborative business partner relations aimed at understanding consumer and market specific needs.

Ambassador of Practice
In Service to the CI Profession, the Fellows serve as Ambassadors and Champions, and lead in representing the value proposition of CI to executives and leaders in a range of organizations within public, private, and not-for profit enterprises. The Fellows serve as Mentors and Educators, and provide thought leadership to the CI community.

Health Insurance Advisory - Board Member
For more than 50 years, the Society of Insurance Research has brought together professionals across the insurance industry, creating a dynamic space for knowledge-sharing, collaboration, and growth. Its members include experts from global insurers, regional and specialized carriers, and a wide range of data and service providers, all united by a commitment to advancing the field. In 2025, at the Annual Conference Jeffrey Sisk was elected by the members of SIR to serve in an official capacity on the Board of Directors. He has diligently worked alongside senior members since 2022 to continue growing and enhancing the health track at SIR.

Market and Competitive Intelligence Analyst
Washington DC-Baltimore Area
• Supported all areas of the organization with strategically relevant competitive intelligence and market insights that improves quality, reduces costs, optimizes performance, and drives innovation. • Worked independently and alongside senior staff to apply innovative research practices that enable clients to make informed decisions about their products and services.

Senior Specialist
• Responsible for researching, analyzing and decisioning alerted activity that was deemed to be atypical behavior for personal or business accounts. • Collaborated with AML Investigations on cases, assisted by answering questions and provided details while maintaining current knowledge of AML/BSA guidelines. • Conducted periodic risk assessments and due diligence reviews. • Assisted KeyBanks’s Enterprise Security Services in achieving its overall strategic objectives.

Lead Research Analyst
• Led a team of 5 research analysts in conjunction with Johns Hopkins University Applied Physics Laboratory (JHU-APL). • Researched and analyzed two counterfactual problems each month and provided senior researchers with analytical evidence that could be replicated and studied for future purposes.

Competitive Intelligence Analyst
Erie, Pennsylvania
• Provided Competitive Intelligence for clients in a variety of industries by utilizing the company's Data Mining tools to filter through information. • Completed and disseminated daily intelligence newsletters to relevant decision makers.

Treasurer of Competitive Intelligence Club
• Helped maintain and run necessary functions of the Competitive Intelligence Club. • Worked with Alumni and other CI Professionals to engage with current students at group meetings. • Promoted the club at Mercyhurst and represented Mercyhurst during professional intelligence conferences.
Jeffrey S.'s Contact Information
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