Jeff Gipson

Has held multiple progressive leadership roles throughout tenure. Product Marketing – Spearhead the development of integrated creative and product marketing initiatives – online, in-person, and on-platform – that deliver innovative leveraging of products, and connections with communities. Creative Vision – Define and deliver the creative vision and strategic direction across the Gaming, AR, VR, Creators, and Media audiences and product categories. Exceeded Goals – Surpassed all global benchmarks and goals for Creator Production via Creator IRL and Scaled activations.

Oversee the creative development of campaigns developed in partnership with the Ad Council that connect with communities in meaningful ways and produce social impact work that scales.

Creative Shop Leadership – Hands on leader for 90-person team comprised of 10 direct reports and 15 vertical teams for marketing ideation, framework development, and POVs while collaborating with clients, creators, agencies, and other stakeholders to enhance business impact across Facebook, Instagram, Messenger, WhatsApp, and Reality Labs. North American Vision – Created a vision for expansion in North American territory, developed an operating model with business priorities, and product exploration areas. Partnered with internal sales, creative research, and marketing science teams to drive business impact, creative ideas, and increased incremental revenue. Client Business Transformation – Achieved business transformation for clients with increases in ROI, purchase intent, and perception Meta Increased Revenue – Delivered incremental revenue in addition to some of the most innovative work for Fast & Furious Movie Mate | We Thrive w/Shopify | eBay: Better Than New Go-to-Market Plan – Piloted creative planning to deliver a go-to-market plan (Reels and Stories) to drive incremental revenue that outperformed benchmarks for CPMs, CPAs, and incremental reach.

Led a team of Creative Strategist in the development of insight-led ideas that provide value for people and impact for businesses - in partnership with Sales, Solutions Engineering, Marketing Science, and Product Partnerships.

Continually inspire our clients and the creative industry by creating game-changing ideas that shape how businesses use our platforms and products.

Vice President, Strategic Planning Director, 2009 – 2011 Vice President Associate Director, Business Development & Marketing, 2006 – 2009 Manager, Business Development & Marketing, 2005 – 2006 Media Planner, 2004 - 2005 Account Management – Walmart, Starwood Hotels, Avaya, Comcast, Mars New Business – Created a strategic vision for new business that realized $2BN+ in new business and an increase in employee headcount of over 100%. New Client Categories – Developed new clients with Walmart in Retail, Comcast in Telecom, Avaya in EDS, and with BMS and Schering Plough in Pharma, and with W Hotels with Luxury.