jeffrey friedman

president

About

President at VSOP Management Consulting LLC and PRIQLY Luxury Liqueur- 93 points 2018 Ultimate Spirits Challenge

Country

united states

City

pleasanton

Industry

wine and spirits

Skill

marketing, brand management, strategy, marketing strategy, management, business development, wineries, new business development, project delivery, sales management, pricing, wine, product launch, negotiation, leadership, advertising, brand development, strategic planning, pricing strategy, market planning, highly creative with proven and profitable innovation skills, strategic leadership and marketing development history, product development, sales, expert brand creator and developer, expert international business development and negotiations, adept interpreter of brand equities into actionable strategies, expert brand re positioning, visionary thinking

Experience

vice president, fine wine marketing

e. & j. gallo winery

2000-1 - 2003-1 · 3 yrs 1 mo

Led wine-making and viticulture team projects to assure continuous production improvement and competitiveness. Managed PR, advertising and community relations functions for North Coast brands and Winery. Collaborated with Technology and Quality Department to enhance product quality and portfolio offerings. Advised the CTO on product innovation in Fine Wine.

director of sales marketing

caymus vineyards

1988-1 - 1994-1 · 6 yrs 1 mo

Working within a great family run company, managed network of 72 wholesale distributors. Rationalized product portfolio with ownership. Innovated wine style to increase sales. Co-developed and named an industry leading white wine. Changed distribution network to increase brand awareness. Raised pricing and doubled company revenues. Brought the idea of strategic marketing to life through innovative programs aimed at furthering the awareness, legacy and esteem of America's most consistent elite Cabernet Sauvignon family grower and producer.

vice president, global sourcing

e. & j. gallo winery

2004-1 - 2011-1 · 7 yrs 1 mo

Drove import market opportunities development. Developed potential suppliers and negotiated new Supply and IP licensing agreements, creating incremental new business revenues exceeding $65 MM. Worked with Business Units and Executive leadership to actualize new opportunities and concepts into profitable businesses. Managed day-to-day corporate business and functional relationships with suppliers including Tequila Camarena, Las Rocas, and Martin Codax.

director of marketing, fine wines

e. & j. gallo winery

1994-1 - 2000-1 · 6 yrs 1 mo

Managed the Gallo of Sonoma 10 person brand management team with an ad budget of $8MM. Developed creative platforms with agencies and with Ernest Gallo for campaigns and consumer research projects. Created first non-Gallo branded Fine Wines. Managed Gallo s prestige level wine brand.

president

vsop management

2012-4 - Present · 14 yrs 6 mos

Focused on providing a creative suite of strategic value-added collaborative services across a success-proven set of core disciplines including: Global Sourcing, Product Creation, Innovation and Product Development, Branding/Naming, Packaging, Brand Marketing, Advertising,Business Development and Acquisitions, partnering with American and International owners and corporate clientele in the Wine, Spirits, Food and Luxury Goods industries