Jeffrey Cen

- Lead Web2 to Web3 strategy, developing global stablecoin and fiat B2B payment solutions for import/export enterprises. - Spearhead the issuance of a Hong Kong compliant stablecoin (HKDR) and the development of its RWA tokenization ecosystem. - Manage partnerships with global banks, crypto exchanges, liquidity providers, and custodians to enhance liquidity and payment corridors.

-Directed cross-border collection and payment business (CoGoLinks) for e-commerce and B2B sellers, expanding currency coverage and payment capabilities globally. -Led the development of cross-border acquiring capabilities, enabling international card and e-wallet payments for merchants in China and overseas.

- Scaled Tenpay Global's e-commerce payment and financial services for international sellers and corporate clients. - Drove the expansion of WeChat Pay's cross-border acquiring, enabling Mainland China merchants to accept international cards and overseas users to pay with their local e-wallets in China. - Pioneered key financial services for WeChat Pay HK, including wealth management (fund subscriptions) and diversified funding rails. - Played a key role in the establishment of Tencent-backed virtual bank, Fusion Bank, in Hong Kong.

- Founded and scaled the international business division, building a team from the ground up. - Launched the company's first cross-border payment and acquiring solutions.

- Co-founded and led product development for an internet-based equity crowdfunding platform for film/TV projects.