Jeffrey Becker, MBA

As Vice President of Portfolio Marketing at athenahealth, I lead product marketing, solution marketing, competitive and market intelligence, commercial training and enablement, and analyst relations. The athenahealth portfolio includes EHR, patient engagement, revenue cycle, interoperability, and value-based care solutions marketed to US ambulatory healthcare practices, enterprise health systems, regional and national payers, and a wide variety of channel partners.

As the Vice President of Portfolio Marketing, I lead the product marketing, segment marketing, market research, analyst relations, and the voice-of-the-customer program at FinThrive, a PE-backed portfolio company valued at +$3B. My team works cross-functionally with corporate strategy, product management, sales, onboarding, and customer success to optimize GTM effectiveness and maximize customer value. The FinThrive portfolio includes 20+ products deployed across the healthcare financial management space, marketed to the provider (acute and ambulatory), payer, life sciences, and technology channel partner segments. Accomplishments: - Rebranded TransUnion's Healthcare Division, nThrive, and Pelitas under the new brand name FinThrive. - Established the new RCM Platform category with the 2022 launch of the FinThrive RCM Platform. - Launched the RCMTAM Framework with HFMA, a modernization framework built for revenue cycle leaders, resulting in 130% YoY growth in industry adoption. - Owned the development of FinThrive's full GTM strategy, resulting in 70% bookings growth from 2022-2024. Accolades - FinThrive is KLAS Research ranked in 9 categories, and has captured a top 2 position in every category. - Named a leader in 2023 and 2024 Everest Group PEAK Matrix for RCM Platforms. - Named a leader in 2022-2023 IDC MarketScape US RCM Product Solutions.

As the Principal Analyst for Healthcare IT, I monitored VC and PE investment activity in emerging health IT markets. My research pinpointed opportunities for payers and providers to leverage emerging technologies to increase patient acquisition, improve clinical outcomes, reduce operational costs, and accelerate reimbursement. Key Accomplishments: - First to market with vendor analysis of key emerging provider markets, including vendor ranking (quadrant) reporting across Ambient Clinical Documentation, Autonomous Coding, Automated Prior Authorization, and AI-enabled Patient Financial Engagement.

As a Senior Analyst for Healthcare, I researched emerging technologies and evaluated their potential in healthcare. My research culminated in use case heat maps, adoption maturity frameworks, and vendor capabilities assessments that were used to support cloud migration and targeted implementations of AI/ML, RPA, and IoT within established payer, provider, and life sciences workflows. This research also supported product management and marketing within health IT vendor organizations. I delivered these research findings through written reports, webinars, speeches, podcasts, and digital strategy presentations to Forrester's market leading healthcare and life sciences clients. Key Accomplishments: - Established the industry's first Forrester Wave comparing the healthcare-specific offerings of cloud vendors, including AWS, Google Cloud, Azure, and others. - Advised the product and marketing teams of some of the worlds largest technology corporations on healthcare GTM strategy. - Advised some of the most innovative health systems on improving physician workflow and preventing provider burnout. - Established strategic research partnership with HIMSS to research emerging technologies and their impact on patient experience and provider burnout.

As a Managing Consultant in Berkeley Research Group’s Health Information Technology Optimization practice, I helped health system executives maximize the return on their technology investments by leading cross-functional physician EHR workflow redesign projects. These projects drove measurable improvements to provider satisfaction and a significant lift in revenue recognition. Key accomplishments: - Led the design, development, and implementation of specialty-specific physician documentation templates, E&M coding logic, and CDI query assets across the Steward Healthcare organization, culminating in a national rollout impacting more than 10,000 providers, covering both inpatient and outpatient locations and more than 40 medical and surgical service lines.

Publishing under the pen name Lt. Dan, I was responsible for the Morning Headlines section for HIStalk.com and all news articles for HIStalkConnect.com, a site focused on emerging technologies in digital health.

Responsible for all clinical components of the sales and marketing strategy in the UK and Ireland. In this role, I led RFI, RFP, and software demonstration efforts to ensure that sales and marketing efforts were effectively messaged and competitive differentiation was established during procurement processes.

As the Clinical Focus Groups Program Coordinator, I was responsible for scaling MEDITECH's Voice-of-the-Physician focus group program. This effort included standing up an internal governance committee; recruiting over 700 physician focus group participants; integrating physician feedback into existing agile SDLC processes; and growing the initiative from a pilot project to a program spanning 20+ concurrently running clinical application workflow redesign projects. The program graduated dozens of workflow enhancements and new features still in use today. As the Physician References Program Coordinator, I was responsible for the growth of a prospect-facing program in which physician end-users from MEDITECH hospitals were recruited to travel to prospect sites to demonstrate the MEDITECH physician product in a ‘peer-to-peer’ demonstration model. In this role, I was responsible for recruiting, training, scheduling, and managing these valuable sales assets. My team managed both of these programs concurrently.

Seasoned software demonstrator with extensive experience selling to physicians and C-level decision-makers in support of multi-million dollar deals. Performing in a traditional sales engineer role, I was responsible for configuring and demonstrating customized solutions designed to address specific physician pain points. Presentations were often scripted by client executives or procurement consultants working on behalf of the client. Presentations were always physician facing and, as such, success or failures in these demonstrations had a high impact on final vendor selection. Product Demonstrator of the Year - 2011 Product Demonstrator Rookie of the Year - 2010

Eight-year military career focused on Satellite Communications Operations, culminating in the rank of Staff Sergeant. Responsible for installing, supporting, maintaining, securing (encrypting), and troubleshooting satellite-based Wide Area Networks deployed in both friendly and hostile environments. Responsible for providing all assigned soldiers with an overall sense of purpose, direction, and motivation to accomplish this mission while assuring that safety, morale, technical skill, and career development was being actively cultivated for all members of the team. Awarded Meritorious Service Medal - 2009