Jeff Macgurn

Chief Client Officer @ Ignite Visibility

About

As Chief Operating Officer at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs. In his role at BusinesOnline Jeff is responsible for overseeing Paid Media, SEO, Creative, Content, Analytics, Account Based Marketing (ABM), Client Services, Program Management, Finance, Human Resources, Sales, Marketing, Mergers and Acquisitions. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft. Prior to joining BusinessOnline, Jeff served as the Senior Vice President of Digital at Jerome's Furniture, the Senior Vice President of Performance Marketing at Wunderman Thompson (Formerly Mirum), the Global Managing Director and Senior Vice President at iProspect, and the Senior Vice President of Performance Marketing at Covario. From repositioning a brand and building a digital channel in a brick and mortar industry at Jerome's Furniture to building an agency at Covario from one person to over 200 and merging with iProspect, Jeff has developed a reputation for both growing large businesses and building new ones from the ground up.

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

SEO, Digital Marketing, Web Analytics, Digital Media, Social Media, SEM, Analytics, Sales, Management, Web Development, Program Management, Online Marketing, Product Management, PPC, B2B, Organic Search, E-commerce, SaaS, User Experience, HTML

Experience

Chief Client Officer

Ignite Visibility

2022-9 - Present · 4 yrs 1 mo

San Diego, California, United States

Chief Marketing Officer

WineBid

2022-8 - Present · 4 yrs 2 mos

San Diego, California, United States

Chief Operating Officer

BOL Agency

2020-1 - 2023-6 · 3 yrs 6 mos

San Diego, California, United States

Chief Operating Officer

BOL Agency

2020-1 - 2022-9 · 2 yrs 9 mos

Greater San Diego Area

As Chief Operating Officer at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs. Jeff oversees BusinessOnline's Paid Media, SEO, Analytics and Reporting, Creative and Content, Client Services, Program Management, Finance, Human Resources, Sales and Marketing departments. Since joining BusinessOnline Jeff has worked closely across these departments to deliver high levels of growth while achieving record client and employee satisfaction.

Senior Vice President of Digital

Jerome's Furniture

2018-9 - 2020-1 · 1 yr 5 mos

Greater San Diego Area

Responsible for all digital efforts at Jerome's including but not limited to paid social media, earned social media, paid search, SEO, content marketing, digital media planning, web development, e-commerce, email marketing, mobile, marketing analytics, drop shipping, omnichannel, web chat, digital video, digital creative, and OTT.

Vice President of Digital

Jerome's Furniture

2017-10 - 2018-9 · 1 yr

Greater San Diego Area

Responsible for digital across Jerome's including digital media, social, web presence, search, and digital video.

Senior Vice President of Performance Marketing

Mirum Agency

2017-1 - 2017-10 · 10 mos

Greater San Diego Area

Global Managing Director, SVP

iProspect

2015-1 - 2016-12 · 2 yrs

Greater San Diego Area

Oversight and management of all US West Coast business, operations and offices for iProspect.

Senior Vice President, Search

Covario

2014-3 - 2015-1 · 11 mos

Greater San Diego Area

Run Covario's Search Engine Optimization, Paid Search, Paid Media, Content Marketing, Research, and Analytics business'. Manage and build out the 100+ person team that comprises these lines of business and continue to develop new product offerings and talent.

Vice President, Earned Media/SEO

Covario

2011-8 - 2014-3 · 2 yrs 8 mos

Director, SEO Services

Covario, Inc.

2008 - 2011-8 · 3 yrs

Manage Covario's Search Engine Optimization (SEO) team. Work with clients on SEO Strategy and management. Develop and manage vendor relationships. Continue to build out Covario's 20+ person SEO Services team. Work to develop and expand earned media offerings.