Jeff Dirks

As Chief Digital Officer, tasked with driving worldwide digital transformation, innovation and Technology at TrueBlue. Strategic responsibilities include delivering engaging, digital customer experiences, improving operational efficiency through digital process innovation, and overall fostering a culture of innovation focused on the future of a digitally enabled staffing industry. • Develop and lead TrueBlue’s digital transformation strategy focused on driving business growth, enhancing customer and associate experiences and building staffing industry competitive advantage into all products and services. • Oversee and lead worldwide product strategy, product R&D and the Enterprises IT & Cyber Security portfolio. • Leverage emerging technology innovation in areas of Generative AI, Data Science & Machine Learning and other capabilities as they enter the early adoption stage of maturity. • Build and maintain strategic partnerships with TrueBlue’s principal technology providers. • Forge and foster relationships with earlier-stage technology firms focused on finding emerging innovations, IP and innovative approaches that can be licensed and leveraged across TrueBlue. • Build and maintain an active patent portfolio & filing pipeline.

Hired to drive worldwide product and technology strategy at $2.2Bn public company delivering innovative, technology-driven workforce solutions with 7K employees, 40K weekly contingent workers and nearly 500K clients worldwide. Reporting to the CEO, serve as worldwide product & technology leader on 8-member executive council. ► Lead 300-member global technology organization with 10 SVPs/VPs in North America, Europe, and APAC. Worldwide leader for Digital Transformation & Innovation Council spanning organic innovation and external corporate business development. ► Oversee all business unit product software and cloud R&D, analytics, data science, enterprise applications, cyber-security, IT infrastructure services and cloud platform services (AWS). ► Transformed legacy IT data center and migrated company to AWS Cloud. Championed a “culture of learning” and upskilled 50%+ of employees to gain AWS Cloud accreditation. ► Championed efforts to develop the first dedicated Data Science & Machine Learning Center of Excellence to optimize recruiting associates for jobs, enhanced matching of associates to job sites, and dynamic pricing for billing/pay rates. ► Drive strategy to lead disruption within the technology staffing industry and create measurable business value. ► Define vision and implement technology strategy and structure to create disruptive competitive advantage, using machine learning, AI, and data science. ► As inventor/co-inventor, Awarded 3 general patents and filed 13 patents on staffing industry innovation.

Managed company integration efforts following Swisslog’s acquisition of Talyst. Led Swisslog’s push into AWS and launch of medication management analytics SaaS offering as a member of the North American Executive Council during the transition period. ► Directed technology vision for the pharmacy automation product line leveraging autonomous robotic vehicles, IoT-enabled devices, SaaS solutions, cloud native services, analytics, and machine learning. ► Led product development and cloud ops teams overseeing an AWS-based global medication supply chain analytics platform which delivered Chief Pharmacy Officers real-time insights into their health system medication supply chain. ► Drove optimization through introducing an AI engine providing predictive analytics which helped companies optimize inventory management, predict narcotic drug diversion, and optimize costs. ► Delivered AWS-based Global Cloud Platform services including on-premise to cloud connectivity design, IoT enabled device telemetry for predictive analytics on machine/robot health, CI/CD (Jenkins, Puppet, Ansible), security, HIPAA compliant logging, and more.

Responsible for all company operations spanning both hospital pharmacy automation and long-term care product lines including professional services, marketing, R&D, supply chain and support. ► As COO, led 100-person team and operations at a pharmacy automation leader providing technically innovative healthcare solutions to optimize the medication supply and demand chain. ► Collaborated with the Board of Directors and spearheaded M&A efforts during Swisslog’s acquisition of Talyst, which created a 2x return for investors. ► Managed operations and oversaw all aspects of integrating the 100-person Taylst team into Swisslog. ► Oversaw $75M book of business with 260 U.S. hospitals and 150 long-term care facilities. Managed marketing, inside sales, operations, software development and analytics, new product incubation, and more. ► Built and launched a cloud-based (AWS) pharmacy analytics and decision support SaaS platform. ► Drove hardware, industrial, and software engineering for an outpatient prescription medication dispensing kiosk.

Hired into Corporate CIO role to lead global corporate technology strategy and operations. Promoted to launch a new kiosk-based gift card exchange business. ► Led and scaled strategy to grow Coinstar’s gift card exchange business spanning 1000+ kiosks spanning 25 U.S. markets. Oversaw full P&L, corporate shared services spanning technology, operations, sales, legal, loss prevention, kiosk deployment, marketing, customer support and product management. ► Served as member of the $350M revenue Coinstar Executive Council (EC).

Supervised a team of 400 technology professionals with oversight of SAP enterprise applications, infrastructure operations, business intelligence, corporate IT PMO, network operations, corporate architecture, enterprise systems application development for both the $350M Coinstar and $2Bn Redbox lines of business. ► Oversaw annual corporate IT technology budget of $115 million spanning 400 enterprise and line-of-business applications, three data centers and corporate command, control and network operations.

Recruited to early-stage enterprise software company prior to market launch and customer acquisition efforts to build an initial business plan, leading company from seed to Series C funding through its 2011 sale to a UK-based competitor. ► Led company to become a market-leading enterprise metadata management company helping Fortune 500 enterprises improve information findability and governance. ► Took company from 5 to 100+ employees with significant revenues. Built partnerships to drive investments and managed company from concept to sale in 2011. ► Partnered with global enterprise customers, including Amgen, Pfizer, Boeing, Astra-Zeneca, International Monetary Fund, Walt Disney Company, Associated Press, Kaiser Permanente, Novartis and GlaxoSmithKline. ► Achieved sales transactions ranging from $250K to $1M in licensing revenue.

Bachelor of Science in Computer Science; German Language & Computational Linguistics