Jeff Crews

Accomplished Senior Executive with +11 years leading a FORTUNE™ 300 Canadian Subsidiary. Consistently recognized for revenue and profit growth 2-3X the market. Strong P & L aptitude, effectively managing each line from Sales Revenue to SG & A. Proven ability to balance the resources and requirements of Sales/Marketing vs.Operations. Successfully led a cross functional executive team with integrating two Canadian Subsidiaries following The Stanley Works merger with Black & Decker. Post-merger (2010 – 2012) grew sales revenue 8% CAGR in a 2% GDP environment. Merger integration activity included achieving targeted multi-million $ cost synergies and exceeding revenue synergies through leveraging brands across categories-Hand & Mechanics Tools, Power Tools, Pneumatic Tools, Plastic Storage and Power Tool Accessories. Developed with Operations leadership team a plan to consolidate 2 distribution centres (375 kms apart) and one commercial office into a custom constructed 415,000 sq. ft. Office/Distribution centre. To achieve the multi-million $ infrastructure consolidation savings the businesses were also required to harmonize WMS (warehouse management systems) and SAP in advance of moving under one roof. Adept Working Capital Management more than doubled Working Capital Turns through first 3 years of merger. Effectively, navigates corporate and divisional matrix organizational structure. Managed 4 Strategic Business Units (SBUs) with gross trade revenue ranging from $60M to $180M per SBU. Category leading brands active across multiple SBUs. Comprehensive commercialization focus delivers +30% NPV (New Product Vitality) each and every year. Specialties: Consumer Products, Business Strategy Sales & Marketing Management, P & L Management, Working Capital Management, Cross Functional Team Leadership, S & OP, Acquisition Integration, Re-structuring, Brand Management, Product Launch, Negotiations, Channel Management, Competitive Analysis, Private Label, Customer Insight