Jeff Botnick

Vonality is a digital marketing and eCommerce deployment firm. We specialize in loyalty marketing, social networking, strategic brand cause marketing, and building marketplaces. We have been the go-to agency at the forefront of creating and implementing innovative, strategic marketing programs for enterprise level corporations and nonprofits including two of the worlds largest airlines. We help corporations attract and engage with fans (customers), develop high impact social marketing campaigns, increase channel sales and ultimately drive new revenue. We deploy programs fast and provide fully integrated and supported solutions to ensure success.

Mpire is a global ad tech innovator offering high volume customer acquisition programs to the worlds largest brands on a performance basis. By utilizing our industry leading technology and through a proprietary traffic distribution channel, Mpire has grown into a market leader that can provide top brands with the customers they want anywhere in the world, resulting in high transparency marketing and predictability on media spending.

During my tenure at Sears I was responsible for leading the digital marketing and ecommerce teams in order to grow online brand consideration digital sales. My key achievements are demonstrated through a 25%+ year over year revenue increase on the sears.ca website to ultimately reach $500Mil+ in 2013. This monumemtal goal was accomplished as a result of restructuring the company's digital programs and careful reallocation of marketing budgets across key digital and mobile marketing channels including SEM, SEO, display, email, affiliate channel partner, and social media marketing.

CX Digital Media is the performance marketing division of Cyberplex Inc., a publicly traded corporation (TSE:CX) focused on enterprise level technology development, online affiliate marketing, and RTB media buying technology. In this role as the senior executive reporting directly to the CEO, I was responsible for conception and implementation of the general business growth strategies and building teams to support our tremendous growth. On a day-to-day basis I lead the business development, account management, partner marketing, and analytics teams. My top successes are demonstrated via the company's record revenue growth during my tenure in that we grew revenue to $17Million in 2007, $57Million in 2008, and $110 Million in 2009.

Epic Media Group is a world-class online advertising agency with offices in Toronto, New York and San Francisco focused on performance marketing, social media, and strategic media buying. I began working with Epic Advertising (dba AzoogleAds prior to its M&A activity) in its early start-up days and was responsible for building and managing the Business Development, Campaign Management, and Sales Operations teams from the ground up, while personally selling and closing multi-million dollar advertising deals with top online advertisers and agencies.

Date.com was an early player in the online dating space and has grown into a community that has served over 10 Million customers worldwide. My main responsibilities included strategic planning and management of a multi-million dollar digital marketing budget to acquire new customers. My day to day responsibilities surrounded managing the full media buying sales cycle including prospecting opportunities, negotiating, closing, campaign launches, optimization and ongoing relationship management.

• Founding partner in a freelance paralegal service while completing a my degree at York University. • Assisted busy law firms in completion of real-estate transactions, title searches, process serving, and corporate filings. • Responsible for business development including soliciting new law firms as customers and maintaining work flow schedules to ensure timely completion of work.