Jeff Allen

CEO @ OuterBox

About

Lucky enough to lead OuterBox since January 2024. We're a performance marketing agency that meets small and medium-sized businesses where they are, and helps them get to what's next. Been working in agencies for 25 years, and hope I'm fortunate enough to do it for another 25. I love that professional services are a people business. That the best, most innovative ideas and knowledge sits in peoples brains, developed from their experience. Working with incredible people I focus on client satisfaction, new business growth, operational excellence, financial rigor, capital allocation (including over a dozen M&A transactions and integrations), and industry thought leadership.

Country

United States

City

Bloomington

Industry

Marketing & Advertising

Skill

Finance, Consumer Behavior, B2C, Influence At All Levels, Corporate Strategy, Project Management, B2B Marketing, Growth Strategies, Budgeting, Business Management, Public Relations, Product Launch Planning, Strategic Thinking, Performance Marketing, PPC, Digital Marketing, Leadership, Online Marketing, Email Marketing, SEO

Experience

CEO

OuterBox

2024-1 - Present · 2 yrs 9 mos

Chief Operating Officer, North America

Brainlabs

2021-7 - 2024-1 · 2 yrs 7 mos

Oversaw North America operations including finance, product, conferences, M&A integration, agency partner relationships and tech leadership.

President

Brainlabs

2020-2 - 2021-7 · 1 yr 6 mos

United States

Continued in role post merger between Hanapin, Brainlabs, and Distilled. Our capabilities include paid search, SEO, programmatic, paid social, shopping, Amazon Ads, conversion rate optimization and tech review & automation. We engage with and shape the industry through the world's most popular PPC blog PPCHero.com, the world's largest PPC only conference Hero Conf, and the world's best SEO conference SearchLove.

President

Hanapin (now Brainlabs)

2013-11 - 2020-2 · 6 yrs 4 mos

United States

Hanapin was a Performance Marketing agency that Brainlabs acquired in 2020. Capabilities included paid search, shopping, Amazon Ads, performance display, paid social, conversion rate optimization and tech review & automation. Helped shape the industry through the world's most popular PPC blog PPCHero.com and the world's largest PPC only conference Hero Conf. The Hanapin team grew by 5x under my tenure while winning awards such as: Best Places to Work in Indiana every year from 2013 to 2019 Inc. 5000 list in 2014, 2015, 2016, 2017, 2018, 2019 AdAge Best Places to Work in 2017, 2018, 2019 While maintaining a Net Promoter score of 68.

Director of Paid Search

Hanapin (now Brainlabs)

2012-11 - 2013-11 · 1 yr 1 mo

Bloomington, IN

Managed strategic accounts, including digital strategy and relationships. Trained, developed and managed 15+ person Service team. Aided on sales calls and in business development process. Spoke at industry events, leading contributor to PPCHero, and helped create new service offerings to improve lifetime value of clients. Experience includes eCommerce, lead generation, consumer brands, B2B marketing, B2C marketing, conversion rate optimization, leadership training and development, people management, and process improvement.