Jeff Agrimson

Managed and led the successful implementation of Adobe Analytics on dozens of internal and external facing web and mobile applications. Worked with cross-functional teams to ensure tools like Marketo, OptinMonster and CookieBot are implemented correctly. • Implemented Adobe Analytics on asp.net, Angular, React and mobile app • Developed custom performance reporting across multiple channels/clients • Managed click-stream data feeds • Designed and built custom reporting and dashboards within Analysis Workspace for leadership • Drove adoption of digital analytics within the organization

Responsible for development and management of web analytics and marketing automation solutions at medical device company in an effort to expand our digital marketing programs while supporting our traditional media channels. • Led implementation of Salesforce Marketing Cloud digital marketing software resulting in an organized, professional, brand consistent email campaigns that provided previously unknown metrics to each business unit. • Achieved cross-departmental buy-in of Salesforce Marketing Cloud leading to automated email sends based on user actions. • Developed and managed Adobe Analytics and performance management strategy that streamlined actionable insights, dashboards, KPI’s and attribution models for each business line. • Partnered with SEM vendor to enhance PPC campaigns leading to a click-through rate increase of 15%. • Controlled social listening platform, providing key findings to appropriate business leaders that resulted in additional keywords being added to our corporate website.

As part of the Commercial IT Digital Team, I worked with cross-functional teams and stakeholders across American Medical Systems to support business growth in our digital channels through performance monitoring and analytics, developing and leveraging new KPIs and analytics dashboards and improving demand for AMS customer facing digital properties. Business impact and value of digital marketing initiatives were measured, actionable insights were provided to quickly isolate and uncover performance issues in the technology ecosystem, and technology, strategy, and tactics were communicated to internal and external teams.

Managed the Interactive Marketing team projects by overseeing timely website delivery, email campaign creation, search engine marketing and owned the newly implemented web content management solution. • Coordinated the implementation of Radian6 social listening platform, formalized keyword parameters and provided feedback to customer service that led to additional enrollments. • Created the Social Media Playbook and strategy while collaborating with Marketing and Public Relations providing guidelines for the company going forward. • Organized implementation of Google Tags to dozens of websites. • Enhanced the project intake process with a streamlined web solution, resulting in projects being turned around in 20% less time.

Responsible for keeping the highly regulated Medicare Part D plan website and online tools compliant while providing the same service to other plans across the country. • Administered multiple government driven websites, online enrollment forms and online search tools, including cost calculators, pharmacy and drug search tools. • Orchestrated web content management system evaluation to secure the solution that fit best for the company. • Managed cross-functional team during implementation of WCMS resulting in a project that finished on time and budget. • Defined and implemented online strategy for client web presence, delivering search friendly sites with the user experience being in the forefront.

Accountable for the premier Fanball product, the fantasy football commissioner service. Tasked to increase paid users, implement enhancements and streamline the user experience. • Created project scope, budget, timeline and technical requirements that allowed for a successful project launch. • Collaborated with off-shore development resources that kept the projects on time and budget. • Coordinated project team, assigned individual responsibilities and secured necessary resources while developing and monitoring schedules to ensure timely completion.

Led creative direction with each client by interviewing, creating the concept and delivering the approved design. Collaborate with internal team to ensure client vision is met. • Handle design intake by interviewing client to find goals and design preferences. • Developed the talent of the junior designers by providing best practices and mentorship. • Code approved designs using HTML and CSS.