Jeff Snow

Generated over 2.2 million impressions for the PhD V2 launch on 9/28/12 through social marketing efforts. Responsible for the creation and deployment of materials used for the social campaign. Coordinated with media partners for ad unit deployment and campaign maintenance. Generated 5,231,741 Facebook impressions with a CTR of 8.8% for the Fan Field Tester Program launch. A multichannel program that positions Smartwool fans as the voice of the company and allows their voice to carry. Conceptualized and executed the first 100% crowd-sourced fan tour in 2013: The Fan Van Tour. The campaign generated 2.2 million organic impressions and lifted overall brand awareness as well as drove revenue. The #SOCKTOBER campaign generated over 60 million impression total and drove revenue both online and at our retail partners. I helped develop the paid media strategy, the social retargeting, and built the online landing pages utilized for the campaign. I also developed the relationships with Kid President and SoulPancake as well as the strategies surround our SOCKTOBER partnership. Managed and executed Programmatic advertising campaigns. Including managing of spend, creative development, and optimization against business goals. Develop full Omni approach for the brand and regional media plans and incorporating right media mix to drive brand awareness and sell-through at owned and wholesale channels. Leverage social paid promotional tools across channels with a unified message around brand and product to influence the path to purchase for consumers. Identify changes in consumer behavior throughout out the customer journey and develop new strategies for engaging more effectively. This work includes developing a new "funnel model" used for addressing the evolution of how consumers are shopping and engaging with brands in the mobile-first era. Published in PSKF companion piece to The Future Of Retail Report: How Technology is Changing Customer Loyalty Programs.

Created imagining, social content and product information specific to the brand’s mission to engage customers in non-traditional ways. Worked with outdoor retailers to obtain products for commercial photo shoots. Managed vendor product sample program. • Created one of the first interactive web shopping tools, The Moosejaw Companion. Users could explore outdoor activities from day hiking to traditional climbing and see product recommendations as well as alternate options though a user interface and interactive creative content. The Moosejaw Companion was featured on various industry blogs. See the Companion live on Jeffsnow.com • Developed digital in-store POS using QR code technology that was mobile optimized. Tools helped consumers answer key product questions to help elevate the shopping and in-store experience. See a sample on Jeffsnow.com • Acted as social persona of the company known as Picture Man. Managed customer images for the website and social channels. Interacting with consumers on a daily basis through Picture Man. Developed the character story that is represented today in social outlets. • Preformed product and lifestyle photography needs, in studio and on locations. Supported all logistical needs for shoots including product story development and shoot planning. Preformed post processing needs for web and print.