Jeff Jones

Accountable for the success of high-visibility initiatives and broad cross-functional teams. Prioritized and executed a multi-year roadmap for the Starbucks iOS and Android apps that promoted the growth of key metrics for one of the enterprise’s fastest growing businesses - Mobile Order & Pay. Partnered with program stakeholders, data scientists, and UX researchers and designers to generate hypotheses on how to exceed business goals and ran experiments to validate, such as reducing orders placed to the wrong store by a third. Led a team of machine learning experts and data scientists to develop a model that improves store recommendation accuracy and order conversion rate. Received the Spirit of Starbucks award for leadership in re-launching the new starbucks.com, which now allows for low-vision customers to easily navigate and utilize the web app’s features. Developed a prioritized roadmap and formed a pod to research, design, engineer and analyze major improvements across key enterprise domains, including the introduction of Mobile Order & Pay to the web, a new set of Starbucks Rewards acquisition and onboarding features, an improved digital gift card purchasing experience, a modernized data collection framework, an experimentation tool and a new content management system. Led Acquisition pillar to support the growth of the Starbucks Rewards program, which has increased its active member count by double-digits each year since its relaunch in 2018. Ran a multivariate experiment to simplify the Account Create flow, which increased the sign-up rate by multiple percentage points. Formed a Test & Learn pod to increase the number of experiments in flight, which has quadrupled year-over-year Headed business reviews to present product strategy, analyze key metrics, showcase learnings and highlight accomplishments across several domains. Trained and mentored other Product Managers in support of their career development and overall team effectiveness.

Developed core competencies and officially recognized as a “Differentiator.” Instituted a modernized methodology and platform for collecting, analyzing and visualizing clickstream data, which empowered the organization to prioritize more effectively, to establish a test and learn framework, and to reorient towards outcomes instead of deliverables.

Identified key growth opportunities and developed recommendations to increase monetization of Starbucks’s newest strategic digital asset, Mobile Order & Pay. Presented findings and recommendations to Chief Digital Officer, VP of Digital Products, and Director of Mobile Ordering, resulting in a prioritization of product enhancements that will accelerate growth of the program and support upcoming mobile ordering initiatives, i.e. delivery. Promoted the enterprise’s initiative to improve data-driven decision-making capabilities by evaluating the effectiveness and identifying the limitations of Starbucks’s current mobile application analytics platform, and presented recommendations on how to better support the business’s reporting needs.

Responsible for the budget, cost and staffing analyses, and forecasting reports for key properties including Maleficent, X-Men: Days of Future Past, Her, Gone Girl, Pixels, as well as various commercials and virtual productions. Orchestrated project workflow between multiple clients, foreign and domestic vendors, and internal departments for the following properties: Tron: Legacy, Transformers: Dark of the Moon, Rock of Ages, 47 Ronin, Ender’s Game, Her, and Maleficent. Managed the systemization of the Global Outsource Team, which enabled the company to outsource 50% of contracted work and lower labor costs, thereby solidifying its position within the rapidly evolving global film industry.

Performed on and off-field activities within a world-class organization that is valued at $2 billion. Attended winter workouts and Spring Training in Tempe, Arizona Played with Class A Affiliate - Cedar Rapids Kernels, Cedar Rapids, Iowa Led and participated in various community outreach programs, resulting in greater fan engagement and increased ticket sales.