Jeff Collins

Developed the E-Champ Electric Urban Bike, a British-made luxury e-bike designed for urban commuters. Led all product development initiatives, including sourcing bespoke parts and overseeing British production. Designed and implemented a strategic marketing plan to launch E-Champ as a premium brand in the global market, focusing on high-end consumers. Established and maintained relationships with sports stars and influencers, particularly in Rugby and Formula 1, to enhance brand visibility and credibility. Managed the development of the corporate website, integrating digital assets and marketing content. Deep knowledge of IP registration to protect the E-Champ brand. Extensive contacts in luxury department stores, aiding in global retail partnerships.

• Launched and successfully operated a swim-short and underwear online distributing business (cult brand). • Built and maintained strong relations with key distributors including Selfridges, Harvey Nichols, ASOS and Harrods. Successfully sold the brand rights July 2019.

• Used my sales expertise to manage, train, and support staff in their sales strategy which resulted in an increased margin of 80% per client on average. • Devised a brand new marketing strategy for the company in order to obtain new clients which helped to increase the new client database by 15% within the 3 month period. • Implemented a cross departmental working environment to get staff across different departments to communicate effectively with each other which in turn increased productivity and project planning for the company. • Worked alongside the Financial Director to introduce a profit and loss system in order for the company to be able to analyse their turnover and help devise appropriate sales and marketing strategies.

• Successfully secured the distribution rights for all of Bjorn Borg’s products for the UK and Southern Ireland. • Instrumental in the turnaround of a loss-making business resulting in increasing profit from £1m to £5.5m. • Secured key partnerships with Harrods, Selfridges and Harvey Nichols. • Led product and brand launches in-store and negotiated the sale of the distribution rights back to Bjorn Borg in 2012. Successfully sold the United Kingdom business including distribution rights back to Bjorn Borg AB Sweden.

• Initially employed as Managing Director for the UK and successful set-up the entire UK operation including retail stores and factory outlets. • Increased UK business turnover by £8m (sold shares back to holding co). • Engaged to lead the Scandinavian operation in the role of CEO in 1998 and responsible for a £45m turnover business operation, 180 staff and the delivery of £8.5m profit. • Launched the sales and marketing offices in New York, Berlin, Zurich, Amsterdam, Toronto and Sydney – responsible for recruiting talent, implementation of operational processes and all locations, leasing and costs. • Introduced new processes, strategies and direction to increase brand exposure. • Created a focused sales and marketing strategy to complement the rapid growth plans. • Worked in partnership with internal and external management teams to control overheads and costs, increase quality and service and provide opportunities for employees. Successfully sold the Sand U.K. company back to the Sand Holding company Copenhagen Denmark.