Jeff A.

Joined Big Marlin Group as an Account Executive focused on new business development for digital marketing services including SEO, paid media, and website solutions. Built pipeline through outbound prospecting, referrals, and strategic partnerships, then led discovery conversations with business owners and marketing stakeholders to find the right fit. Crafted tailored proposals and closed new accounts across a range of local and regional clients. Brought a consultative approach to every engagement, focused on understanding customer goals and pain before recommending solutions.

Spent 11 years at SpyFu in a hybrid role spanning inbound sales, customer onboarding, account retention, and affiliate program management. Served as the primary contact for new and existing customers from first inquiry through contract, onboarding, and renewals. Consistently focused on helping clients extract real value from the product. Managed SpyFu's affiliate program through ShareASale, including partner recruitment, commission structures, performance tracking, and traffic quality oversight. Led sales team operations: goal-setting, coaching on consultative technique, and handling high-level escalations. Used usage and performance data regularly to surface expansion opportunities and reduce churn across an established book of business.

Managed a book of business at Yelp with a focus on retention, growth, and keeping clients genuinely satisfied with their advertising programs. Proactively reviewed account performance to identify upsell opportunities and make sure clients were seeing results. Partnered with the sales team on program expectations and worked directly with finance to resolve outstanding payments. Kept communication consistent and transparent with every client on the book.

Promoted from Senior Account Executive to Media Manager to take ownership of the publisher and supply side of Integrate's pay-per-call business. Managed a network of third-party media partners across Internet, radio, mobile, and telemarketing channels. Handled relationship management, traffic quality oversight, and call routing optimization using Invoca and RingCentral. Developed working expertise in CPA, CPM, CPL, and revenue share pricing models, and built buyer waterfall strategy across high-volume campaigns in education and mortgage. Maintained compliance standards across all publisher and media buy relationships.

Managed a full sales pipeline of pay-per-call media campaigns in the education and mortgage verticals, and ranked among the top 10 revenue-generating Account Executives at the company. Worked directly with advertisers and buyers to structure performance-based deals, establish call quality standards, and optimize campaign results. Built hands-on knowledge of CPA and CPL pricing, buyer requirements, and call attribution — all of which formed the foundation for my promotion to Media Manager. Strong performance on the advertiser side gave me the credibility and context to step into managing the publisher network.

Started at Integrate as an Account Executive, prospecting and developing new advertiser relationships in the pay-per-call media space. Focused on education and mortgage verticals, learning the performance marketing model from the ground up — qualifying buyers, setting campaign expectations, and building toward longer-term client relationships. This was the role that introduced me to pay-per-call as a discipline and set the trajectory for the next several years of my career.

Worked as a certified tutor for the Alhambra Elementary School District, supporting lower-performing students in building the foundational skills needed to succeed at grade level. Sessions were small group, focused on reading and comprehension.