Jeevithan R
Product Marketing Manager @ Inkle
About
I’m a Product Marketing Manager with 4+ years of experience across B2B SaaS, BFSI, and eCommerce platforms. My work focuses on foundational PMM problems such as positioning, value propositions, personas, and GTM, particularly in environments where products are complex and the narrative is not obvious. I work closely with sales to understand real buying behaviour and objections, and with product and engineering to build a deep understanding of the platform. That context allows me to translate complexity into messaging that holds across launches, sales conversations, and content. Alongside this, I have a strong interest in non-linear storytelling and narrative design. I spend time experimenting with hooks and structure across formats such as blogs, newsletters, and video, with the goal of making ideas easier to engage with and harder to forget. Happy to connect over DM or email at jeevithan27@gmail.com. :)
India
Bengaluru
Financial Services
Product positioning, Messaging and narrative, Competitive Analysis, Copywriting, Positioning, Campaigns, Sales Enablement, Go-to-Market Strategy, Product Marketing, Marketing, Microsoft Excel, Research, Market Research, Public Relations, Non-profit Volunteering, Management, Community Outreach, Volunteering, Customer Service, Social Media
Experience

Product Marketing Manager
Bengaluru, Karnataka, India
- Owning product messaging and website content across Inkle’s core bookkeeping, tax, and compliance workflows. - Driving narrative consistency across newsletters, social channels, and partner-facing materials. - Building partner enablement assets to support co-marketing and partner-led demand generation. - Developing in-app help and how-to articles in close collaboration with product and engineering to support activation and reduce user friction. - Partnering with external SEO and GEO teams to improve discoverability, search relevance, and inbound quality.

Event Planner / Sales Associate
BigFday.com
Chennai Area, India
Responsibilities included curating nearly 100 events in a client-facing role - from striking deals with venues, finalizing decorators, managing client budgets, coordinating with the operations team, and executing event set-up. Hit 100% of my target twice and 90% of my target 6 times, was given a 3 star rating in the internal performance review.

Sales/Planning Intern
BigFday.com
Chennai, Tamil Nadu, India

Research and Analytics Internship
Chennai Area, India
My primary responsibility was to generate reports, including broker reports, transcripts, annual reports, and financial statements for various publicly traded companies. These reports were tailored to meet the specific requests of our clients and were sourced from various channels.

Marketing And Business Development Intern
Chennai Area, India
This internship was an integral component of my college project. Responsibilities included - 1. Reaching out to prospective restaurant owners through cold calls, presenting our brand, and successfully enrolling them. 2. Volunteered for a few marketing campaigns aimed at boosting brand awareness and encouraging individuals to download the application via in-person activities.

Campaign Intern
Chennai Area, India
Helped in planning various campaigns for events such as Paint-a-thon, Know My Ability. Paint-a-thon: With support from Chennai Corporation, UWC is giving a face lift to 280 corporation schools across Chennai by painting beautiful & meaningful murals on the compound walls. Over 390 volunteers who have been a part of this initiative have completed painting 10 schools as of 31st March 2017. Various corporates and colleges have been actively partnering with us in this initiative. Nippon Paints is the official paint sponsor for this initiative.

Head Waiter
Oregano's
Chennai, Tamil Nadu, India
I was bored at home after completing my 12th boards. I stumbled across this cozy restaurant near my house. And boom. This was my first small exposure to a job. I learned a lot of soft skills such as the ability to keep a level head, customer service, multitasking, listening to customer rants, helping my fellow staff with organized orders etc. It was fun, and tiring.
Jeevithan R's Contact Information
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