Jeet Thakur

Marketing Analytics Analyst @ Digidarts

About

I started my career in software and web development (.NET, C#, SQL, WordPress), which built a strong foundation in structured systems and data handling.I later moved into marketing analytics, where I’ve spent 3+ years analyzing campaign, funnel, and cost data to support data-driven decisions. My work focuses on SQL- and Excel-based analysis, tracking key metrics like CAC, CPL, ROAS, conversion rates, and building Looker Studio dashboards for weekly and monthly performance reviews.I work closely with performance and leadership teams to improve spend vs. outcome visibility, reporting accuracy, and workflow efficiency using GA4, GTM, and platform data. I don’t own marketing execution or budgets ,my role is to structure data and surface insights so teams can act with clarity.I’m interested in Marketing Analytics, Data Analyst, or Business Analytics roles where analytics directly supports better business decisions.

Country

India

City

Ghaziabad

Industry

Marketing & Advertising

Skill

Marketing Automation, Markifact, Microsoft Power BI, Google Tag Manager, Reports Analysis, Google Data Studio, SQL Server Integration Services (SSIS), Business Intelligence (BI), Coordination Skills, Market Analysis, Analytics, Data Cleaning, Data Reporting, Microsoft PowerPoint, Microsoft Office, SQL, Data Management, Data Research, Google Sheets, SUMIF

Experience

Marketing Analytics Analyst

Digidarts

2023-6 - Present · 3 yrs 4 mos

Gurugram, Haryana, India

Analytics, Reporting & Business Insights: • Automated SQL-driven analysis on daily campaign and sales data to generate MTD, weekly, and monthly performance reports, reducing manual effort by 50% and improving decision turnaround time. • Built structured Excel-based performance models (Pivot Tables, conditional logic) to streamline recurring analysis, cutting reporting workload by 40%. • Developed centralized Looker Studio dashboards (Decisionboard.AI and Search Intelligence Dashboard) integrating Google Ads, Meta Ads, Shopify, GA4, Google Search Console, keyword rankings, and Semrush AIO data to track paid, organic, and AI search performance, reducing inefficient spend by 20%. • Designed Master Decisionboards for Media and SEO clients to provide CEO/MD-level portfolio visibility, covering e-commerce, lead generation/app, marketplace performance, six-month trends, and MoM organic & AI search metrics (traffic, rankings, prompts, citations). • Conducted product-level and region-wise spend vs. sales and lead-quality analysis to identify optimization and scaling opportunities, driving a 20–30% increase in sales and improving lead quality outcomes.

Digital Marketing Intern

Digidarts

2023-3 - 2023-6 · 4 mos

Gurugram, Haryana, India

Junior Software Developer

Vedang Hospitality Pvt. Ltd.

2021-4 - 2022-12 · 1 yr 9 mos

India

Junior Software Developer

Delhi Development Authority

2021-4 - 2022-12 · 1 yr 9 mos

New Delhi, Delhi, India

- Worked on and managed the IDLI System Project, a single web application for applying Mutation, Conversion and Extension of Time (EOT) for plots under the Delhi Development Authority (DDA). - Integrated payment gateways for Axis Bank, Yes Bank, and ICICI Bank to enable seamless online transactions. - Added two new online services: Reapply for Mutation & Conversion of plots, enhancing the system's efficiency and user experience.