Jed Cunningham

Jed Cunningham

General Manager - Global Digital Commerce @ Mayborn Group Limited

About

I am a senior digital and commercial leader with global responsibility for eCommerce, marketplace and direct-to-consumer growth for Tommee Tippee, a market-leading consumer brand in the baby and parenting category. In my current role, I lead the digital commerce business across Amazon, DTC and emerging social commerce platforms including TikTok Shop, with full ownership of commercial performance, strategic direction and operational execution across multiple international markets. My scope covers global P&L delivery, marketplace strategy, digital retail, omnichannel growth and the ongoing transformation of our digital capabilities. Working as part of the senior leadership team, I partner closely with executive stakeholders to define and deliver long-term growth strategy, modernise our digital operating model, and accelerate the shift towards a scalable, data-led and consumer-centric organisation. Alongside commercial leadership, I am responsible for driving digital change and transformation across the business, including platform re-architecture, new market entry, capability build, AI adoption, and the development of high-performing cross-functional teams spanning eCommerce, technology, marketing and operations. Key areas of focus include: Global eCommerce leadership | General Management | P&L ownership | Amazon & Marketplaces | Direct-to-Consumer (DTC) | TikTok Shop & Social Commerce | Digital Transformation | Omnichannel | Consumer Goods / FMCG | International growth | Commercial strategy | Retail & Marketplace partnerships | Team leadership | Scaling brands | Turnaround & change | AI & automation | Performance marketing | Data & analytics

Country

-

City

United Kingdom

Industry

Computer Software

Skill

Growth Management, Business Intelligence (BI), Go-to-Market Strategy, Fashion Buying, Strategic Partnerships, Category Management, Vendor Management, Retail Buying, Channel Account Management, Organizational Leadership, Organizational Development, Change Management, Product Management, Program Management, Product Launch, Product Marketing, Event Planning, Revenue & Profit Growth, Customer Retention, Customer Experience

Experience

Mayborn Group Limited

General Manager - Global Digital Commerce

Mayborn Group Limited

LinkedIn
2026-1 - Present · 9 mos

London Area, United Kingdom

Mayborn Group Limited

EU eCommerce Director

Mayborn Group Limited

LinkedIn
2025-2 - 2026-3 · 1 yr 2 mos

United Kingdom

Amazon

Global Store Channel leader

Amazon

LinkedIn
2023-7 - 2025-2 · 1 yr 8 mos

Dubai, United Arab Emirates

Head of Amazon Global Store's business across UAE and KSA. Leading the ecommerce channel across the region, responsible for business planning, Delivery experience (DEX), Marketing, Pricing, Product development and E2E P&L management. This is a general management position responsible for a strategic channel.

Amazon

Head of Marketing for Global Store and Exports

Amazon

LinkedIn
2022-2 - 2023-6 · 1 yr 5 mos

Dubai, Dubai, United Arab Emirates

Marketing leader for the Global store and exports channel across the MENA region. Responsible for customer engagement, lifecycle growth/ retention, Prime growth and e2e event strategy. Further, the role is the champion for customer experience, ensuring that the cross border channel maintains an excellent CX for customers.

Amazon

Senior Manager Global Store

Amazon

LinkedIn
2021-3 - 2022-2 · 1 yr

Dubai, United Arab Emirates

Leading product range (Selection) international expansion Strategy between US (.com) and EU (DE, UK, FRITES) to the Middle East and North Africa Region

Amazon

Senior Leader Amazon Strategic Vendor Services

Amazon

LinkedIn
2020-6 - 2021-3 · 10 mos

London, England, United Kingdom

Senior team leader in the AVS (Amazon Strategic Vendor Services) business unit- responsible for developing and executing strategic plans with Amazon's partners to enable them to reach optimal potential, along side leading EU programs to improve the business unit.

Amazon

Team manager Amazon Strategic Vendor Services

Amazon

LinkedIn
2017-9 - 2020-6 · 2 yrs 10 mos

Europe

Managing a team of eCommerce vendor consultants targeted on building and executing long term strategy for building businesses on Amazon Core responsibilities: - Long term (3x year+) Strategy development across vendor base - Management of execution across team - Driving automation and off-shoring efficiencies for team and wider organization - Talent management and people development

Amazon

Strategic Vendor Management Outdoor Sports

Amazon

LinkedIn
2016-5 - 2017-8 · 1 yr 4 mos
Philips Lighting

Market Intelligence Manager

Philips Lighting

LinkedIn
2015-8 - 2016-4 · 9 mos

UK & Ireland Market group

Responsible for generating competitive advantages and where to play strategy for the consumer channel based on analysis of Market Structure, environmental scanning, competitor and customer insights. Primary focus on sustainable top line growth, also manage a number of process optimisation projects focusing on bottom line impact through a Lean and Six Sigma methodology.

Philips

Commercial Graduate- Project Manager

Philips

LinkedIn
2013-9 - 2015-7 · 1 yr 11 mos

Rotation 2: Project manager Managing projects with a focus on the supply chain and downstream operations. Working towards DMAIC Green Belt certification. Rotation 1: Profit Improvement manager Responsible for analysing the performance of Retail sales segment and implementing solutions to improve and maintain targeted margins.

Qatar Foundation

Intern

Qatar Foundation

LinkedIn
2012 - 2012
Etihad Airways, Abu Dhabi, UAE

Intern

Etihad Airways, Abu Dhabi, UAE

2010-1 - 2010-2 · 2 mos

UAE, Abu Dhabi

Used my legal knowledge in Contract Law to advise various members of the Etihad organisation as to the legality and validity of their respective contracts. Worked closely with the General Counsel of Etihad, which gave me a great insight as to the synergy between commercial and legal interests.

Publicis London

Work experience

Publicis London

2009-4 - 2009-5 · 2 mos

London, United Kingdom

Worked on the Army advertising account and assisted in the launch of the latest advertising campaign and was involved in the general management of the account and the photo shoot for the Army’s latest recruitment advert.

Spark Foundry

Work experience

Spark Foundry

LinkedIn
2009-3 - 2009-3 · 1 mo

Manchester, United Kingdom

Worked in the media buying industry learning about media, from above the line Advertising to the revolution and E-Marketing. During my time I worked closely with the account management team on numerous accounts and was responsible for the management of the pre-existing bookings.

Kinetic

Work experience

Kinetic

LinkedIn
2009-1 - 2009-1 · 1 mo

London, United Kingdom

Gained experience in the outdoor advertising media industry and was given the responsibility to book and maintain 3 outdoor sites in London over the duration of my placement. Gained exposure in Media Planning and buying.

Education

Imperial College London

Imperial College London

LinkedIn

MSc

2012 - 2013 · 1 yr

Finance Economics Accounting Strategy Marketing Organizational behavior Project Management Innovation Management Digital Business TATA Consulting project

Oxford Brookes University

Oxford Brookes University

LinkedIn
2009 - 2012 · 3 yrs

Jed Cunningham's Contact Information

Email

******@***.com

Phone

(**) *** ****

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