Jeano Bejjani, MBA

Reporting to the CEO, a member of the Executive Leadership Team (ELT) I lead the enterprise brand, communication, marketing strategy, market positioning, and go-to-market activation across all channels. • Member of the ELT, contributing to enterprise strategy and performance. • Drives marketing innovation and enterprise efficiency by leveraging AI and emerging technologies ethically and responsibly to enhance brand, customer engagement, and business impact. • Built and leads a high-performing, multi-disciplinary marketing team, balancing in-house creative and marketing capabilities with strategic agency partnerships to deliver brand, marketing, and loyalty solutions. • Advanced enterprise-wide performance metrics through strategic and operational transformation. • Established and leads TORLYS’ ESG Committee, advancing the sustainability and social agenda. • Leads enterprise brand and marketing strategy, market positioning, and go-to-market activation across all channels, delivering measurable business growth.

Reporting to the CEO, I lead a multi-discipline team for Gesco's three companies, crafting and solidifying their distinct market positions through strategic marketing. I develop short-and long-term integrated marketing plans across several lines and channels of business. Proficient with licensed, proprietary, and private-label branding within B2B, B2C, and D2C domains. Guide team composed of Creative and Digital Marketing Services, Brand and Category Leaders, Web Developers, and Quality Claims specialists toward customer-focused omnichannel excellence. Experienced with communication at all levels, including press releases. Brand Management, Marketing Strategy, & Communication: ● Oversee budgets, timelines, horizontal integration & communication of marketing activity for flawless execution ● Develop the brand & communication strategy for 2022+, crossing digital and traditional spaces to create omnichannel excellence ● Charted a five-year merchandising plan to align with the channel strategy, improve B2B & B2C experience, and drive revenue ● Rolled out a CRM application to measure merchandising & launch productivity ● Contribute to committees and cross-functional initiatives by collaborating with and motivating others to drive innovation and optimize resources Leadership & Innovation: ● Built, lead, & mentor a high performing engaged team ● Successfully led the integration of marketing departments following acquisitions ● Introduced a PLM tool adapted to support a distribution model ● Tailored a product stage-gate process for our business Digital Marketing: ● Led the launch of the e-commerce sample platform for D2C ● Developed & communicated content and digital marketing strategy & metrics; plans include new websites, content marketing, social media, SEO, paid search (PPC & Google Ads), video, & AR ● Formed campaigns that yield high open rates to support revenue generation & raise brand awareness ● Engage customers through digital marketing & loyalty partnerships

Director of Marketing Execution at Gesco Group of Companies (Shnier, Savoia, Tierra Sol & Division 9) As a senior management team member, I lead a multi-discipline team through product and program marketing initiatives across multiple departments for the Gesco companies. Develop merchandising strategy and concepts through to in-field execution across nine-floor & wall categories in multi-channels surpassing objectives. Budget building and execution. Guide team through ever-shifting priorities, timelines, and projects by engaging and empowering a team that consistently exceeded performance goals. Oversee the management of the Quality Claims department mitigating risk, ensuring positive customer experiences while optimizing resources. Experience in working with licensed and proprietary brands with a B2B and B2C lens. A skillful problem-solver and thought leader.

Recruit, lead and coach a large multi-discipline Marketing Team (Including Merchandising, Quality Claims, Product Marketing and In-house Sample Fabrication). Oversee all department projects including product launches through to completion via timeline setting, timeline management and budget management. Source and negotiate pricing with sample fabrication service and/or component providers, as well as merchandising companies both nationally and internationally. Merchandising Development and Sourcing including the go to market strategy and execution.

Direct Reports since 2007

Leading with Emotional Intelligence, Embracing Diversity of Thought for Innovation, Embracing Diversity and Driving Inclusion, Enabling High Performing Teams, Manager and Coach in Live & Virtual Environments, Managing the Organization for Change, Strategic Development, Prioritization & Planning, Communicating Strategy for Leaders