Jeanne Tamayo

Business Unit Director - Beauty @ H-E-B

About

I’m a senior beauty and personal care leader with over 20 years of experience across retail, category management, and commercial strategy, spanning both mass and prestige portfolios. My background includes leading large, multi-category businesses with full P&L responsibility, developing and mentoring high-performing teams, and partnering with global beauty brands to drive sustained growth across omnichannel environments. I’ve worked extensively with and within complex retail organizations and global brands, balancing commercial rigor with strategic innovation, and customer experience. My experience includes international markets and collaboration across regions, with a strong appreciation for global operating models and entrepreneurial cultures.

Country

United States

City

San Antonio

Industry

Retail

Skill

Account Management, Marketing Strategy, Project Management, Sales Management, Leadership, Business Development, Retail, Merchandising, Management, Sales, Fashion, Spokesperson, Beauty Industry, Education & Training, Branding & Identity, Product Development

Experience

Business Unit Director - Beauty

H-E-B

2018-9 - Present · 8 yrs 1 mo

San Antonio, Texas Area

Global Beauty Category Manager

Whole Foods Market

2013-12 - 2017-12 · 4 yrs 1 mo

Austin, Texas Area

o Managed strategy for $185M Category across 500 US / CAN stores o JBP Captain o Partner with Quality Standards Team on Lifestyle and Body Care Standards creation: ingredient formulations, sustainability, social accountability and inclusivity o Partner with Marketing on campaign development – operate as Industry Spokesperson in trade panels, press and media o Primary contact with external stakeholders such as: Peta, Cruelty Free International, GOTS, UDSA Organic, NSF, Fair Trade, the Textile Exchange o Experience incubating dozens of independent and emerging brands o Developed company’s first Global Whole Body POGs o Developed first companywide department promotion, Beauty Week, featuring curated Beauty Bag o Led Visual Merchandising development resulting in first global fixture design o Manage Category Review Process for all new global launches o Partner with Own Brand team on all private label product development and marketing

Owner, Producer

My Good Life Media

2010-3 - 2013-3 · 3 yrs 1 mo

Greater Los Angeles Area

o Production company specializing in education content for Beauty Brands, clients: Urban Decay, Josie Maran, Kate Somerville, Temptu, Merle Norman o Developed creative briefs to support product, campaign and retailer launches – focusing on Sephora training modules o Interviewed founders and CEOs in scripted and unscripted format o Fashion Institute of Design & Merchandising, College Instructor: Branding, Wellness

National Sales And Marketing Director

Stila Cosmetics

2008-4 - 2010-3 · 2 yrs

Greater Los Angeles Area

o Managed TV Shopping accounts, domestic and international – QVC, HSN, The Shopping Channel Canada o Produced all live on-air programming: mix, script, presentation, support collateral, inventory o Produced national direct response campaign: customer analysis, creative brief, $1.5M budget, creative, production, media buy, fulfillment o Partner with creative teams on all supporting materials across campaigns and accounts o On-Air Spokesperson

National Manager - Strategic Training Programs

Smashbox Cosmetics

2005-2 - 2007-11 · 2 yrs 10 mos

Greater Los Angeles Area

o Developed original “Master Class” workshops for Sephora, Ulta and Nordstrom o Developed and led Advanced Artistry Training programs for Sephora US resulting in +30% sales performance by door o Developed programming for National Artistry Sales Team (Sephora, Ulta, Nordstrom) o Partnered with creative team on marketing materials o Partnered with product development on trend and customer analysis o Represented company in TV shopping media o Developed Committed and Blended training modules for Sephora