jeanne lapeyrere

brand marketing manager

About

Looking for a Junior Product Manager or Sales Representative position in an international and multicultural environment - 2 years of Marketing Internship experience including 18 months as assistant product manager in the FMCG sector - 1 year of International Business Management studies in Wales - 3 months of Marketing internship in Ireland

Country

france

City

paris

Industry

marketing and advertising

Skill

marketing, google analytics, strategic brand management, microsoft office, communication marketing, marketing digital, digital marketing, international and global marketing, event management, sphinx, statbox, promotions, nielsen nitro, panel data analysis, emnos, rp, sales operations, iri

Experience

brand marketing manager

chef de produit

brasserie bavaria

2016-9 - Present · 10 yrs 1 mo

assistant product manager

kronenbourg (carlsberg group)

2015-3 - 2015-9 · 7 mos

* Development and activation of the new brand Tourtel Twist launched in January 2015 * Analysing and monitoring brand performance on the On-Trade and Off-Trade segments – Business Intelligence Software and IRI panels * In charge of the brand’s digital ecosystem: monitoring community management related to the 360° activation plan. KPI analysis and recommendations regarding digital optimizations * Responsible for Tourtel Twist activation on events and in POS: setting up massive sampling plan (target: 400 000 tastings). Supporting the Customer Marketing team regarding the brand resonance in POS Ensuring a consistent 360° speaking of the brand * Involvement in the development and creation of new packaging in collaboration with others internal functions (R&D, supply chain) and external functions (suppliers, creative agencies) * Building the activation plan 2016

assistant brand manager

groupe savencia

2013-6 - 2014-6 · 1 yr 1 mo

* Market analysis, monitoring brand performance, market intelligence – Nielsen panels, sales forces * Trade Marketing and promotional operations management - France and Export Markets (Brand’s activation budget: 7800 K€) * 360° brand activation: creating sales and marketing tools, new design packaging, PR and digital * Involvement in innovations’ launch and monitoring products’ quality * Factory team and export subsidiaries’ direct and privileged interlocutor

marketing intern

best western plus westport woods hotel & spa

2012-6 - 2012-8 · 3 mos

* Operational Marketing * Marketing plan improvement * Service optimization * Digital Marketing – Google Analytics * Promotion * Events

intern - marketing and innovation department

prodene klint

2011-6 - 2011-8 · 3 mos

* Marketing * Market Studies * Launch of a new product line * New packaging * Drafting of product’s technical sheets

responsable de secteur gms

pepsico

2016-1 - 2016-5 · 5 mos

* Managing a 32 mass retailers portfolio - revenue 10M€ * Responsible for all group’s brands : multi category based approach * Sales revenue development particularly through partnership’s establishment and retention. * Business policy and national agreements implementations * Creation of specific offers in POS * Sales, Distribution, 4P’s optimization * Recommending and building merchandising plan (spaceman)