Jeanette Duke

Recruited to build the company's first in-house marketing organization from the ground up. Report directly to the CEO on brand transformation, commercial growth, and strategic partnerships across North America and Europe. ●      Eliminated agency dependence by standing up an in-house marketing function spanning brand, product, and demand generation, contributing to 25–30% YoY revenue growth. ●      Led the rebrand from Sky IT Group to SKYPAD, covering positioning, website redesign, and executive thought leadership, and drove 110% pipeline growth. ●      Directed go-to-market strategy, product launches, and retailer partnerships, growing website traffic 300% while sustaining 99.9% customer retention. ●      Secured recurring earned media coverage in Forbes, Business of Fashion, WWD, Footwear News, Beauty Inc., and The Robin Report. ●      Managed budget, forecasting, and KPI reporting for a 4-person team supporting Macy's, Saks Global, Famous Footwear, Shopify, Walmart Marketplace, and leading luxury brands.

Director of Marketing Led customer insights, analytics, and strategic planning supporting enterprise insurance growth. ●      Directed initiatives contributing to $94M in life insurance sales and $8M in annuity sales. ●      Increased customer engagement 101% and expanded marketing reach 245% through advanced segmentation and analytics. ●      Owned budgeting, forecasting, and KPI reporting while leading a 5-person marketing team.

Bridgestone & Goodyear joint venture. Selected to help build the marketing organization for one of North America's largest tire distribution startups. ●      Helped launch the Bridgestone–Goodyear joint venture, contributing to $500M+ in first-year revenue. ●      Maintained 90% customer retention through a major enterprise customer transition. ●      Grew online sales 160% and generated 3M+ campaign impressions through the national YES rebrand. ●      Secured $1M+ in sponsorship revenue and led cross-functional teams of 30 on national sales initiatives. ●      Named a Top 10 Company-Wide Employee for two consecutive years.

Founded Sponsor Capital Group to serve an underserved market for entertainment sponsorships, later expanding into Branding Block Agency, a full-service brand strategy and marketing agency. ●      Built and scaled a 24-person agency spanning brand strategy, integrated marketing, PR, and strategic partnerships. ●      Pioneered an early brand partnership model connecting artists, athletes, and Fortune 500 brands, well ahead of today's paid partnership marketing model. ●      Negotiated six- and seven-figure partnerships for Universal Music Group, Warner Music Group, GoPro, Nike, Adidas, Coca-Cola, and Red Bull. ●      Owned P&L, budgeting, forecasting, and long-term growth strategy for the agency.

Directed production planning for 2,000+ private-label SKUs supporting Walgreens, CVS, Walmart, Safeway, and Shoppers Drug Mart. ●      Coordinated globally sourced ingredients, packaging, inventory, and capacity across Manufacturing, Procurement, Supply Chain, and Quality. ●      Reduced manufacturing costs 15–20%, subcontracting costs 25–30%, and purchasing costs 25% through forecasting and sourcing optimization.