jeanet van de putte

* Role purpose: * Deliver customer and market insights to the Business Unit Primary Care of Belgium, Germany and the Netherlands. * Make recommendations for strategic decision making across BU based on excellent customer and country healthcare landscape assessment. * Develop new customer business propositions based on these new insights and knowledge. * Work with colleagues in the Customer Effectiveness departments to embed customer intelligence and customer insight within the company

* Role purpose: * Contributing to the development or revision of marketing strategies using analysis of market researches, in market data and market trends * Developing management reports on in market data * Advising and coordinating the business unit on qualitative or quantitative market research * Interpreting results of market researches and advise the business unit on different marketing strategies * Analyzing sales data which is used as input to identify opportunities in market * Presenting market researches and market analysis on annual indication-, marketing and strategic meetings * Participating in targeting and segmentation process * Training of rayon managers in marketing intelligence tools

* Providing the marketing departments objective, independent and reliable advice and recommendations in order to make an important contribution to the achievement of the company objectives. Responsibilities: * Setting up local market research and providing the Business Unit with insights, analyses and recommendations * Tracking, analysis and reporting of local sales and metrics dashboards * Reporting KPI´s and providing analysis and recommendations to management on performance of the customer service department * Analyzing and reporting metrics on activities and projects from sales force, events and patient support programs

* Doel van de functie: * Het opzetten, leiden en realiseren van kwantitatieve complexe onderzoeksprojecten. Het adviseren van klanten binnen de context van de klant en omgeving. * Het leveren van een actieve bijdrage aan de ontwikkeling van de product/portfolio/dienstenaanbod en het extern profileren van de organisatie. * Taken en verantwoordelijkheden: * Opstellen van offertes aan de hand van briefinggesprekken * Aansturen van projectteam * Het begeleiden van Junior en Medior Research Consultants bij het uitvoeren, analyseren en rapporteren van kwantitatief onderzoek * Presenteren van de resultaten * Klantrelatie onderhouden en up- en cross sell bij bestaande klanten * Doen van voorstellen om de efficiency in de organisatie te verbeteren * Contactpersoon voor klanten en respondenten, projectmedewerkers en interviewers