Jean-Baptiste Merieux

Coptis is a B2B SaaS company specializing in R&D project management solutions for the cosmetics industry. For 25 years, it has helped more than 450 clients worldwide accelerate product development, improve traceability, and maintain compliance in an increasingly regulated market. As CRO, I: * Lead the B2B Sales & Marketing departments (+15 FTEs across EMEA, APAC, and the USA) * Define, manage, and monitor the Sales & Marketing budget and P&L * Participate in complex B2B sales cycles (negotiation, contract review) with mid-sized & enterprise companies * Set and track key performance indicators (ARR, conversion rate, LTV/CAC, etc.) to adjust strategy accordingly * Drive the Go-to-Market strategy (TAM definition, AI agent workflow set up for prospection, lead scoring and prioritization) * Optimize the sales process (SPICED B2B framework, lead & opportunity automation)

* Managed and structured the Sales, Logistics, Supply, Customer Care and B2B Teams (40 pax including 3 heads of). P&L management. * Redefined the lead management protocol. Implementation of a new lead prioritization system. Redefinition of call protocols. Adaptation of workflows to different lead types => Increase from 20% to 30% conversion of qualified leads. * Implemented new shipping fees structure taking into account the transit information and the size of artworks whilst keeping clients satisfied => client satisfaction at 4,8/5 in 2024. * Implemented a filtering algorithm based on logistics costs => 30% reduction in logistics costs with no impact on client conversion. * Launched a new Gallery value proposal. Identification of the best partners. Definition of the value proposal, the business model for Singulart and the unit economics of the project => 500 galleries onboarded, €1m of sales in Y1. * Steerco member: contributed to company strategy in a period of slackening of sales and focus on profitability => Positive Contribution Margin 3 in 2024.

* Managed and structured teams including 3 team leads and 20 sales & account managers. P&L management. * Deployed the Supply retention strategy : identification of top selling artists, set up Key Account Management plans and exclusivity contracts => 25% of the sales locked in exclusivity deals. * Launched a new Design Furniture vertical on the platform. Conducted the market analysis and defined the value proposal for merchants, the business model for Singulart and the unit economics of the project. Project manager within the organization and collaboration with various business teams (Product, Tech, Finance, Sales, Logistics) => 1,500 merchants sourced and €500k of sales in Y1. * Launched a new B2B value proposal for interior designers. Implementation of the offer and go-to-market strategy, recruitment of a local US team (3 full-time employees), defining client personas, defining acquisition channels (call centers, email, events, online) => €1.7m in B2B sales in 1.5 years. * Steerco member: participated in the Series B 60m€ funding round in 2021. Involved in key HR projects such as skills matrix, salary committee or downsizing plan.

* Managed and structured a team of 15 business developers. * Onboarded 10k artists on the platform (SaaS) between 2019 and 2021 (+90%). * Built lead databases and launched onboarding flows (CRM, inbound landing pages, cold calling). * Set up algorithmic AB Tests to optimize Supply and Demand equilibrium on the platform. * Deployed a community of 12k engaged and loyal artists (webinars, events, training, partnerships): Artist NPS at 50 in 2021. * Steerco member: participated in the Series A 10m€ funding round of 2019 (Investor decks & Q&A). Contributed to company strategy in a period of hypergrowth of Sales (+244% 2019/20, +55% 2020/21).

LP4Y works in 4 countries for the professional integration of young adults (17-24y) suffering from extreme poverty. • Management of an international team: staff of 11, 3 training centers (Ho Chi Minh City, Hanoï), 6 micro-businesses, 100+ youths / year. • Administrative and financial management: budget definition (200 K€ / year) and monthly reporting to the Asian HQ. Procurement of the required operational licenses from local authorities. • Development of 20+ corporate partnerships (e.g.: Décathlon, Capgemini, Total, Auchan…): Professional integration, financing of operations, sales development. • Launching of the Youth Inclusion Network in Vietnam: Network of both international and local companies committed to encouraging excluded youth integration (e.g.: Aden Services, Premier Oil, Expeditors…). • Design and animation of staff training programs in Vietnam and in the Philippines: 4 seminars lasting from 4 to 15 days destined to 80+ coaches/trainers.

• Coordination of the activities of a team of 15 youths in a bakery micro-business: sales (direct/B2B) production, budget. • Coaching of the youths in order for them to reach their first stable job: individual follow up, collective trainings, company visits, family visits. • Organization of the training: English, IT, baking skill with the support of companies (Lesaffre) and universities.

• Treasury Consulting Management of audit and Request for Proposal (RFP) missions for large French (CAC 40) and international corporates on cash management topics (means of payments, cash pooling, card acquiring, FX…). Example: RFP on the European credit card acquiring activity of a large oil and gas French corporate: modeling of the optimal processing scenario, integration of 3 new banks, 5m € savings / year. • Financing Consulting Management of debt structure advisory missions for large French corporates (SBF 120) to set up an optimal financing structure (banking or disintermediated) through the launching of an RFP. Example: Analysis of the business plan of a large French corporate specialized in the containment of liquefied natural gas (LNG). Identification of the optimal debt structure to prepare a 100 m€ acquisition. RFP management and selection of 4 banks for a final ticket of 50m € with a 5 to 7-year maturity.

Realization of marketing data analysis in order to develop the SME segment in Spain.

Private lessons given to "prepa" students in English and Spanish.