Jean Saintipoly

Objectives : • Drive revenue growth • Strengthen customer relationships • Optimize omnichannel perforamnce - Driving business development in a growing subsidiary: Actively contributing to the establishment and expansion of MGA Entertainment in France, supporting the launch and growth of new brands. - Launching and securing listings for new product lines: Negotiating and implementing assortments with mass retailers, specialist stores, and pure players, with a tailored approach for each channel. - Managing an omnichannel strategy: Designing and executing a commercial development plan integrating physical retail and e-commerce to maximize sell-out. - Flexibility and adaptability in a fast-paced environment: Quickly adjusting commercial strategies based on market trends, customer expectations, and internal developments. - Managing and optimizing key accounts: Developing sales, monitoring forecasts, and coordinating with supply chain and trade marketing teams to ensure flawless execution. - Market analysis and competitive intelligence: Tracking performance, studying trends, and identifying growth opportunities to strengthen brand presence in the French market.

Epoch D’Enfance is the French subsidiary of the Japanese group EPOCH, a creator and manufacturer of toys. Objectives: • Establishment of the marketing department • Strengthening our brands in France and the Benelux • Management: 2 product managers, 1 digital manager, and 2 merchandisers Key Responsibilities: - Defining the marketing strategy - Creating an e-commerce website: from specifications to integration - Active participation in negotiating French commercial agreements - Developing digital activities - Creating tools and sales support materials - Managing marketing budgets for France and the Benelux - Monitoring performance

In charge of a portfolio of 72 accounts in 6 toy categories Strong learning curve: I've learned how to develop sales and margins with a short assortment and numerous players in line with the company's strategy - Selection and development of national brands - Negotiation and monitoring of commercial agreements, production of purchase and sales forecasts to guarantee category profitability - Sales animation

In charge of creating and developing new business categories (DIY, leather goods and toys) in interaction with all site departments. Strong learning curve: I learned to work my categories like a real company, interacting with all the company's departments. - Creation of the assortment: prospecting & selection of reference players in each market - Creation of assortment - Negotiation of commercial agreements and implementation of sales plans - Business development in collaboration with the various departments - Management of 2 product managers and 1 buyer In charge of creating and developing new business categories (DIY, leather goods and toys) in interaction with all site departments - Creation of assortment: prospecting & selection of reference players in each market - Creation of assortment - Negotiation of commercial agreements and implementation of sales plans - Business development in collaboration with the various departments - Management of 2 product managers and 1 buyer

Purchasing management within the canned vegetables/cooked meals/meat category - Negotiation of commercial agreements - Determination of calls for tender and selection of promotional offers - Selection of assortments - Definition of consumer selling prices - Monitoring of performance indicators

Internship - 9 months Interface between departments in charge of production (Supply Chain, suppliers and sales department)

Customer portfolio : Restaurateurs (TOP 50 Michelin Guide in London) Brands represented: Meukow (Cognac), Comte de Louvia (Armagnac), Brunel (Calvados).