Jean-Francois Bernier

Driven by a desire to do meaningful work, I co-founded ATTITUDE in 2006 to develop products safe for our health and the environment. My wife’s pregnancy gave the added pressure of living up to my child-to-be’s expectations. This little person sparked purpose that became a burning passion: To create the healthiest consumer products in the world. By working with imaginative, innovative scientists, we continue to develop amazing alternatives and package them in beautiful design. We hope to show there is a better way to do things for you, your family and the planet. We are family people and believe our homes —and bodies— should be treated like temples. Together, we can all be curious about what’s in the products we use, what we put on our skin and what we let enter our houses.