je'well pearson

Responsible for overseeing marketing, public relations and social media initiatives for eight brands. Write copy for various promotional items. Develop creative direction of company’s marketing and communication materials: including press releases, e-mails, web content, newsletters and other collateral. Coordinate media coverage. Serve as spokesperson. Work with graphic artist to design marketing materials. Manage social media accounts and websites. Track, analyze and report on marketing efforts in meetings with executive management. Create and forecast marketing budget. Work with marketing team to ensure all projects meet deadlines. Supervise relationships with franchises and vendors to attain superior service and quality.

Responsible for developing internal and external communications that inform company employees and franchisees of key initiatives. Collaborate with Marketing and Human Resources team to prioritize and ensure a consistent flow of timely, relevant and well-developed content using a variety to ensure message delivery and comprehension. Provide communications support to various departments within the organization. Ensure high level of editorial review, consistency and quality across all organizational communications. Promote franchisee engagement in various company and brand initiatives, provide important business and other information to franchisees across all Askar Brands, and support franchisee operations through ongoing guidance, information and coordination. Write and edit employee newsletters.