Jesus Dario Valdes Rodriguez
Deputy Director of Corporate Planning & Control @ ICASA INTEGRADORES DE CARGA AÉREA
About
Enterprise Transformation and Operations Executive with 25+ years of experience leading operational transformation, strategic execution, supply chain optimization, governance, and business scalability across Mexico and LATAM.Built a progressive 20-year leadership career within Warner Bros. Entertainment and successor organizations, collaborating with U.S.-based corporate teams across Supply Chain, Distribution, Tax Operations, Retail Operations, and Commercial Execution. Led regional operations involving multinational headquarters, retailers, distributors, freight forwarders, customs brokers, and 3PL providers.More recently, I have led operational transformation and business scaling initiatives at OPL, as well as enterprise governance, KPI deployment, financial visibility, risk management, commercial process redesign, and strategic execution initiatives at ICASA.My experience includes:• Enterprise transformation and operational governance• Strategic execution and KPI deployment• Business visibility and performance management• Supply chain transformation and optimization• Cross-border logistics and LATAM operations• Digital transformation and process redesignSelected impact:• $5.8M MXP savings through importation process redesign• 67% to 98.5% improvement in on-time delivery performance• 29% reduction in mechanical failures through a 360° maintenance model• Enterprise governance and financial control frameworks designed for executive decision-makingMy professional focus is helping organizations scale resilient operations, strengthen execution discipline, improve business visibility, and transform operational complexity into business advantage.Enterprise Transformation | Strategic Execution | LATAM Operations | Operational Governance | Supply Chain Transformation
Mexico
Mexico City
Entertainment
Business Transformation, Strategic Execution, Operational Governance, Enterprise Risk Management, Cross-Functional Leadership, Organizational Transformation, Digital Transformation, Change Management, Strategic Planning, Business Performance Management, Supply Chain Transformation, LATAM Operations, Operational Excellence, Supply Chain Strategy, End-to-End Supply Chain Optimization, Regional Logistics Strategy & Execution, Organizational Design, Financial Analysis, Supply Chain Digitalization, Cost-to-Serve Optimization
Experience

Deputy Director of Corporate Planning & Control
Mexico City, Mexico
Leading enterprise transformation, strategic execution, governance, and operational institutionalization initiatives across a multi-site logistics and air cargo organization, reporting directly to executive leadership. • Designed enterprise governance, business visibility, and strategic execution frameworks supporting organizational scalability and executive decision-making. • Driving KPI deployment, management dashboards, operating reviews, and business performance monitoring across key business areas. • Leading financial analysis, cash-flow visibility, risk assessment, and operational decision-support initiatives. • Designed corporate policies, operating models, organizational structures, and internal control frameworks to reduce operational discretion and strengthen accountability. • Coordinating cross-functional initiatives across operations, finance, HR, commercial, and compliance to improve execution alignment and business performance. • Supporting transformation initiatives aimed at reducing operational dependency on executive leadership and increasing organizational scalability.

Director of Operations | OPL Logística del Valle de México
Cuautitlán Izcalli, México, México
Leading operational transformation and business scaling initiatives across a multi-site logistics organization, reporting directly to the CEO. • Driving enterprise-wide transformation initiatives focused on scalability, operational resilience, asset productivity, and business performance improvement. • Redesigned fleet reliability and 360° maintenance strategies, reducing mechanical failures by 29% and improving return on assets (ROA). • Strengthened operational governance and safety protocols, reducing incident rate from 0.13% to 0.07%. • Leading the launch of a new business unit projected to generate $10M MXN in revenue, supporting diversification and long-term growth strategy. • Driving digital transformation and process automation initiatives enabling real-time operational visibility and data-driven decision-making. • Led sustainability and compliance initiatives including ISO 9001 / ISO 39001 recertification and EURO-compliant fleet integration.

Regional Operations & Supply Chain Leader – Mexico & LATAM
Mexico City, Mexico
Built a progressive 20-year leadership career within Warner Bros. Entertainment and successor organizations, leading regional operations, distribution, and supply chain initiatives across Mexico and LATAM while collaborating with U.S.-based corporate teams across Supply Chain, Distribution, Tax Operations, Retail Operations, and Commercial Execution. Led multinational operations involving retailers, distributors, freight forwarders, customs brokers, and 3PL providers supporting large-scale commercial launches across LATAM markets. Selected contributions and business impact: • Redesigned importation and logistics processes generating $5.8M MXP in operational savings while improving agility and compliance. • Reduced product launch lead times by one week through operational redesign and process optimization initiatives. • Led regional rollout of a new brand across LATAM generating $1.3M USD incremental profit. • Spearheaded launch of a new product category generating $2.8M USD profit during its first year. • Led operational deployment of the FOX distribution model in Mexico as part of a multinational strategic alliance, positioning Mexico as a LATAM logistics hub. • Directed transition between global 3PL providers including inventory migration, SAP integration, operating model redesign, and business continuity execution. • Improved and sustained on-time delivery performance from 67% to 98.5%. • Redesigned reverse logistics processes reducing annual losses from $13.5M MXP to $300K MXP. • Negotiated retail distribution consolidation initiatives with Walmart and Sam’s Club generating $2.04M MXP in savings.

Distribution Manager
Mexico City, Mexico
Led national distribution center operations supporting large-scale retail fulfillment, transportation coordination, value-added services, and reverse logistics activities across Mexico. • Directed end-to-end distribution center operations including inbound logistics, warehousing, fulfillment, transportation coordination, returns processing, and retail delivery execution. • Led operational teams of 350+ employees and coordinated third-party transportation networks supporting nationwide retail distribution. • Managed value-added operations including product reconditioning, import labeling compliance, seasonal product assembly (gift sets), and inventory flow coordination. • Redesigned reverse logistics processes reducing slow-moving inventory by 90%. • Reengineered distribution center layout and operating workflows increasing operational capacity by 400% while reducing headcount by 60%.

Inventory Supervisor
Mexico City, Mexico
Supported inventory control and SAP-based operational processes within a multinational consumer goods environment. • Reduced inventory discrepancies from 80K to 1.6K boxes, significantly improving inventory accuracy and customer service performance. • Participated in logistics consolidation initiatives between Anderson Clayton and Pond’s, improving transportation efficiency and retail distribution capabilities. • Supported SAP Order-to-Cash (OTC) operational processes and trained teams from newly acquired business units on inventory management procedures and system execution. • Documented operational procedures and supported inventory control standardization initiatives across distribution operations.
Education

Business Administration
Executive MBA enfocado en transformación empresarial, ejecución estratégica, finanzas, gobierno operativo y escalabilidad de negocio dentro de entornos organizacionales complejos. Aplicación de frameworks académicos directamente en iniciativas reales de transformación, optimización operativa, gobierno corporativo y toma de decisiones ejecutivas.
Jesus Dario Valdes Rodriguez's Contact Information
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