JD Cutting

Digital Strategist Team Lead @ Konstruct Digital

About

Strategic marketing leader with 7+ years of experience driving go-to-market strategies, brand positioning, and full-funnel campaign execution for ambitious B2C & B2B organizations. From SaaS to industrial, homebuilders to quirky startups, I specialize in translating business objectives into measurable marketing outcomes.Currently leading the strategy team at Konstruct Digital, I help North America's most driven brands build visibility, accelerate demand, and deepen relationships with complex B2B buying groups. I bring a strong foundation in digital, a passion for storytelling, and a hands-on approach to leadership rooted in empathy, curiosity, and continuous improvement.I thrive at the intersection of strategy, execution, and people, and I’m passionate about creating marketing programs (and teams) that make an impact.

Country

Canada

City

Calgary

Industry

Marketing & Advertising

Skill

Strategic Marketing Management, Director level, Account Marketing, ABM, ABX, Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing (SEM), Branding, Brand Awareness, Team Building, Lead Generation, Change Management, B2B Marketing Strategy, B2C Marketing, Brand Strategy, HubSpot, HubSpot Marketing Hub, Email Marketing, Email Strategy

Experience

Digital Strategist Team Lead

Konstruct Digital

2023-2 - Present · 3 yrs 7 mos

Calgary, Alberta, Canada

Senior Digital Marketing Strategist

Konstruct Digital

2022-9 - 2023-2 · 6 mos

Calgary, Alberta, Canada

Digital Marketing Strategist

Konstruct Digital

2022-6 - 2022-9 · 4 mos

Calgary, Alberta, Canada

Lead Digital Marketing Strategist

Zugalu

2020-12 - 2022-6 · 1 yr 7 mos

Calgary, Alberta, Canada

Digital Marketing Specialist

Weigl Educational Publishers Limited

2020-7 - 2020-12 · 6 mos

Calgary, Alberta, Canada

Marketing Strategist

New Vibe Marketing Solutions

2018-12 - 2020-2 · 1 yr 3 mos

Edmonton, Canada Area

Digital Marketing Coordinator

ATB Financial

2019-9 - 2019-12 · 4 mos

Calgary, Canada Area

Over the course of a 4-month contract, I worked closely with the Demand Generation team to support a website refresh project already underway, a migration to HubSpot, and a CMS migration. Most notably, I worked with a few senior stakeholders in spearheading a mortgage referral communications automation workflow.