Chris Paul

Vice President, Digital & Assisted Channels @ Verizon

About

Specialties: eCommerce, Product Development, Media Strategy, Performance Marketing, Marketing Analytics, Marketing Technology, Branded Content, Paid Search, Social Marketing, Ad Serving, Negotiation, Privacy, Behavioral Targeting

Country

United States

City

Basking Ridge

Industry

Telecommunications

Skill

E-Commerce, User Experience (UX), Business Analysis, Ad Serving, PPC, Strategy, Behavioral Targeting, Digital Strategy, Media Strategy, Social Marketing, Advertising, Media Planning, Branded Content, Marketing, Integrated Marketing, Karaoke, Mobile Marketing, Digital Marketing, Digital Media, Online Advertising

Experience

Vice President, Digital & Assisted Channels

Verizon

2023-7 - Present · 3 yrs 3 mos

Basking Ridge, NJ

Lead the digital & assisted product experience for Verizon Consumer Group across sales, service, operations & analytics. Evolve the .com & MyVerizon App products to become the touchpoints of choice for America’s most reliable network. Oversee unification and AI-enablement of Point of Sale and Call Center products to reduce handle time, improving Customer and Employee Satisfaction. Simplify subscription billing experience for accuracy and reduce inbound calls.

Vice President, Digital Marketing

Verizon

2021-4 - 2023-12 · 2 yrs 9 mos

Basking Ridge, New Jersey, United States

Maximize demand in digital ecosystem: strategy, eCommerce & personalization. Lead the Real-Time Marketing transformation in conjunction with the broader digital transformation across VCG. Team of nearly 200 digital sales & marketing specialists are responsible for: - Mobility sales & enablement - Home sales & enablement - Digital merchandising - Marketing technology & optimization

Executive Director, Digital Marketing

Verizon

2017-10 - 2021-4 · 3 yrs 7 mos

Greater New York City Area

Center of excellence across all digital marketing - inclusive of SEM, SEO, Social and Content Marketing. Sponsorship activation and marketing analytics - spanning all lines of business.

Global Managing Director, Integrated Media

Edelman

2016-10 - 2017-10 · 1 yr 1 mo

Greater New York City Area

Create holistic communications marketing strategies for global clients.

VP Media & Acquisition

Squarespace

2015-5 - 2016-9 · 1 yr 5 mos

Greater New York City Area

Implementing a modern media architecture that will optimize marketing efforts while expanding acquisition channels, content strategy and customers.

Global Director, Paid Media

Edelman

2013-12 - 2015-5 · 1 yr 6 mos

Deploy paid media in the service of highly relevant, useful brand communications.

General Manager - Audience On Demand

VivaKi

2012-9 - 2013-11 · 1 yr 3 mos

New York, NY

I want to create an indispensable resource for the media planning and audience strategy teams across VivaKi. I want AOD to not only streamline the process of securing the most effective ad inventory across all digital channels to meet our clients' marketing objectives, but also act as a consultancy for the media teams to understand the possibilities of the platform and apply that to their thinking. We'll continue our work with best-in-class media partners to add a greater variety and volume of premium inventory to the platform. I also suspect we'll add entirely new digital ad channels to the offering. And again, we'll evolve into a more comprehensive strategic resource for all of the media teams in the family, as well as select clients. "Agency Trading Desk" will no longer suffice as a catch-all term for the value of AOD.